Community Outreach Director

Grace Management•Naples, FL

6d•Onsite

About The Position

At Beach House, we are dedicated to enriching the lives of our residents through compassionate care and unwavering support. We are seeking individuals who share our commitment to creating exceptional living experiences and who are eager to contribute to a supportive, family-like atmosphere. When you join Beach House, you become an integral part of a team that values making a positive difference every single day. If you are driven by empathy and excellence, we invite you to bring your talents to our welcoming community.

Requirements

Maintain or exceed budgeted occupancy and revenue.
Meet or exceed established Key Performance Metrics (KPI’s).
Utilize The ENGAGE Experience sales process for internal and external sales functions.
Partner with the Sales Director on the creation of Strategic Sales and Marketing Trimester Plans with support from the Executive Director, Regional Director of Operations, and Regional Director of Sales.
Effective and successful execution of the Strategic Sales and Marketing Trimester Plans, specifically focusing on Sales & Marketing Strategies for lead generation.
Appropriately plan and allocate marketing expenditures.
Adhere to the GMI Brand Style Guide with utilization and creation of any public-facing materials and press releases.
Maintain a current Competitive Marketing Analysis (to be updated at least twice each year).
Pre-qualify sources of professional referrals in order to determine their eligibility to send qualified potential residents to the community.
Establish and maintain a professional relationship with key figures that have the ability to make or influence referrals to the community.
Conduct business development appointments, events, and presentations with key figures and their associates (i.e., physicians, medical professionals, rehabilitation hospitals, non-medical professionals, etc.) in order to build relationships and generate referrals.
Supplement and substitute for Sales Director as needed by providing visits, responding to telephone inquiries, giving presentations, setting appointments with qualified prospects, and closing sales.
Establish a flexible work schedule that supports the demands of the community outside of typical business hours as needed to provide visits, respond to telephone inquiries, give presentations, and set appointments with qualified prospects in order to close sales.
Maintain accurate and current information within the CRM to include lead management as well as referral source management.
Partner with the Executive Director to establish a sales culture within the community.
Establish a thorough, working knowledge of base rates and care costs within assigned community and adjust with changes as necessary.
Maintain resident, associate, and community confidentiality and adhere to Residents Rights.
Build strong, trusting relationships with community and company associates.
Contribute to community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, professionals, and vendors.
Contribute to team effort by being flexible in work assignments by furnishing support, by taking initiative, and by understanding how this position affects and compliments all other community positions.
Demonstrate a high level of organization, attention to detail, ability to meet deadlines, and timely communication.
Support the mission, vision, and culture of the organization through positive communication and leadership.

Responsibilities

Maintain or exceed budgeted occupancy and revenue largely via external sales functions.
Responsible for business development and community relations as lead generation strategies.
Partner with the Sales Director to develop and execute strategic sales and marketing plans to include marketing events as well as networking with local civic groups, businesses, and medical and nonmedical professionals.
Meet or exceed budgeted occupancy and revenue.
Meet or exceed established Key Performance Metrics (KPI’s).
Utilize The ENGAGE Experience sales process for internal and external sales functions.
Partner with the Sales Director on the creation of Strategic Sales and Marketing Trimester Plans with support from the Executive Director, Regional Director of Operations, and Regional Director of Sales.
Effective and successful execution of the Strategic Sales and Marketing Trimester Plans, specifically focusing on Sales & Marketing Strategies for lead generation.
Appropriately plan and allocate marketing expenditures.
Adhere to the GMI Brand Style Guide with utilization and creation of any public-facing materials and press releases.
Maintain a current Competitive Marketing Analysis (to be updated at least twice each year).
Pre-qualify sources of professional referrals in order to determine their eligibility to send qualified potential residents to the community.
Establish and maintain a professional relationship with key figures that have the ability to make or influence referrals to the community.
Conduct business development appointments, events, and presentations with key figures and their associates (i.e., physicians, medical professionals, rehabilitation hospitals, non-medical professionals, etc.) in order to build relationships and generate referrals.
Supplement and substitute for Sales Director as needed by providing visits, responding to telephone inquiries, giving presentations, setting appointments with qualified prospects, and closing sales.
Establish a flexible work schedule that supports the demands of the community outside of typical business hours as needed to provide visits, respond to telephone inquiries, give presentations, and set appointments with qualified prospects in order to close sales.
Maintain accurate and current information within the CRM to include lead management as well as referral source management.
Partner with the Executive Director to establish a sales culture within the community.
Establish a thorough, working knowledge of base rates and care costs within assigned community and adjust with changes as necessary.
Maintain resident, associate, and community confidentiality and adhere to Residents Rights.
Build strong, trusting relationships with community and company associates.
Contribute to community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, professionals, and vendors.
Contribute to team effort by being flexible in work assignments by furnishing support, by taking initiative, and by understanding how this position affects and compliments all other community positions.
Demonstrate a high level of organization, attention to detail, ability to meet deadlines, and timely communication.
Support the mission, vision, and culture of the organization through positive communication and leadership.
Additional tasks and duties as assigned.