Community Outreach and Content Coordinator

Quality Roots • Royal Oak, MI

17h • Hybrid

About The Position

Quality Roots is seeking a Community Outreach and Content Coordinator to serve as a ground-level connection between their brand and customers. This role involves creating social content based on real programs and engaging in field marketing and events. The ideal candidate will have experience in the cannabis retail industry, be comfortable on camera and in person, and possess a genuine interest in marketing. This is an opportunity to shape a new role within a growing company with 9 locations across Michigan.

Requirements

• Experience in cannabis retail.
• Familiarity with the cannabis industry from an insider's perspective.
• Comfortable being the face of the brand in person and on camera.
• Experience with events, festivals, and pop-ups.
• Personal use of cannabis and understanding of the cannabis world.
• Hardworking and coachable attitude.
• Desire for a career in marketing.
• Must be 21+.
• Ability to travel to all Michigan locations and for events.

Nice To Haves

• Dispensary or brand rep experience in Michigan.
• Some editing skill (CapCut, Premiere, etc.).
• Existing relationships in the Michigan cannabis scene.

Responsibilities

• Create social content focused on real programs, including staff reviews, checkout-style videos, shelf and restock content, Stash n Dash scavenger hunts, brand collaboration coverage, community stunts, and loyalty program content.
• Engage in field marketing and events, including street team outreach and managing sponsored events at community gatherings.
• Build brand awareness and create genuine engagement at events.
• Drive repeat visits and gather feedback on products and stores.
• Grow the company's presence in local businesses by placing branded materials and establishing relationships.
• Act as the face of the brand both in person and on camera.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed