Community Outreach and Content Coordinator

Quality Roots • Birmingham, MI

8d • Hybrid

About The Position

Quality Roots is seeking a Community Outreach and Content Coordinator to be the ground-level connection between their brand and customers. This role involves creating social content based on real programs and engaging in field marketing and events. The company operates 9 locations across Michigan and is building its marketing efforts from the ground up, focusing on in-store, online, and community engagement. This is an opportunity to be one of the first people shaping the role and its impact.

Requirements

• Experience in cannabis retail, understanding the industry from direct involvement.
• Comfortable being the face of the brand both in person and on camera.
• Ability to get to every Michigan location and travel for events.
• Must be 21+.
• Hardworking and coachable.
• Desire for a career in marketing, not just a personal following.

Nice To Haves

• Dispensary or brand rep experience in Michigan.
• Some editing skill (CapCut, Premiere, etc.).
• Existing relationships in the Michigan cannabis scene.

Responsibilities

• Create social content, including staff reviews, checkout-style videos, shelf and restock content, Stash n Dash scavenger hunt documentation, brand collaboration coverage, community stunts, and QClub loyalty content.
• Engage in field marketing and events, including street team outreach to drive foot traffic and create hype, and setting up at sponsored events (e.g., Dally in the Alley, Sounds of the Zoo) for product exploration and brand engagement.
• Build brand awareness and create genuine engagement at events, driving repeat visits, and gathering feedback on products and stores.
• Grow the company's presence in local businesses by placing branded materials, tying offers to QR codes, and building standing relationships with local establishments.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed