Community Marketing Manager

Texas A&M University System • College Station, TX

2d • Onsite

About The Position

The Community Marketing Manager strengthens the university’s collective marketing impact by equipping marketing and communication professionals with tools, training, resources, governance, and support. The role leads strategy, relationship management, communication flow, and reporting on marketing collaboration across Texas A&M, ensuring brand alignment and amplifying shared storytelling across the institution.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience
• Five years of experience in marketing, communications, community management or project management
• Demonstrated experience developing marketing resources, guidelines, or toolkits
• Strong project management and communication skills with a background in working with designers, visual media and web teams
• Ability to build relationships and collaborate effectively with professionals at all levels
• Strong writing, editing, and documentation skills
• Ability to synthesize data, feedback, and insights into actionable recommendations
• Ability to work independently, take initiative, and operate in a fast-paced environment

Nice To Haves

• Experience leading or managing a professional community, partner network, or collaborator group
• Ability to lead marketing training sessions, workshops, and community meetings
• Background in account management working on the full lifecycle of a marketing campaign or project. (From discovery to launch to reporting to optimization)
• Ability to analyze trends and gather insights from campus partners, social platforms, or shared metrics
• High attention to detail and commitment to high-quality deliverables
• Ability to manage projects and communicate with designers, digital distribution and management to complete projects
• Experience with digital asset management systems, resource hubs, or web content updates
• Ability to coordinate large groups, manage complex information flows, and prioritize multiple projects
• Ability to manage and create content packages
• Experience managing and maintaining brand guidelines, resource libraries, or marketing support systems
• Experience in higher education, enterprise organizations, or decentralized marketing environments

Responsibilities

• Develop and lead the strategy for the university’s marketing community, ensuring professionals across campus are supported, aligned, and equipped to represent the Texas A&M brand
• Build and steward a community calendar, resource roadmap, and engagement plan
• Identify opportunities for collaboration and elevate shared marketing priorities that advance the university’s brand platform
• Create and maintain toolkits, guidelines, templates, reference materials, and documentation that support campus partners
• Lead updates and governance for brand resources, ensuring content remains current, accurate, and accessible
• Ensure consistency in message, tone, narrative, and visual identity across materials used by campus partners
• Serve as the primary point of contact for campus marketing and communications professionals
• Manage communication channels including newsletters, emails, Slack/Teams groups, and meetings
• Facilitate feedback loops, gather insights, and distribute key information across the network
• Build strong relationships across colleges, units, and external partners to drive aligned marketing activity
• Create reporting frameworks to track collaborative marketing efforts, usage of resources, engagement with the brand platform, and impact across the community
• Gather, analyze, and distribute insights to leadership and campus partners
• Support evidence-based decision-making through summaries, reports and presentations
• Develop and manage training sessions, workshops, and development opportunities for marketing professionals across campus
• Coach units on adapting central brand initiatives for local relevance while maintaining consistency with the brand platform and amplifying overarching effort
• Support brand understanding, resource adoption, and best practice sharing
• Assist with planning and execution of Brand Summits, Brand Council and Marcomm Leads monthly meetings
• Partner with colleagues across Marketing & Communications to integrate community needs into campaigns, platforms, and initiatives
• Collaborate with Content and Brand Managers to build content packages and enablement tools for localized executions of brand initiatives
• Manage timelines, deliverables, and expectations across multiple stakeholders
• Lead discovery and amplification of rankings, reasons to believe, and accolades for awareness and reinforcement of Texas A&M’s leadership position
• Lead development of Marketing and Communications' Annual Impact Report and award submissions
• Partner with Admission team on enrollment marketing support

Benefits

• Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time for health and wellness programs
• All employees have access to free LinkedIn Learning training programs, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level