Community Manager

T&P•New York, NY

2h•$70,000 - $80,000

About The Position

As a Community Manager, you will be a pivotal member of our social media team, responsible for fostering meaningful engagement and maintaining a healthy relationship with our brand's social media communities. This role requires a proactive, community-driven individual who can actively listen to our audience, respond to feedback, and identify trends that align with the brand’s voice and goals. You will serve as the first line of defence for potential reputational concerns, acting as a “firefighter” when needed, requiring constant vigilance and the ability to leverage social listening tools to monitor sentiment and drive actionable insights. You are the caretaker, nurturing the community and building relationships with its members. This is a high-impact role that requires strong communication, quick thinking, and a deep understanding of online community dynamics.

Requirements

Strong communication skills.
Quick thinking.
Deep understanding of online community dynamics.
Clear understanding of our brand's Tone of Voice (ToV).
Ability to leverage social listening tools to monitor sentiment and drive actionable insights.
Ability to monitor, flag, report, and collaborate on responses.
Ability to work effectively with internal stakeholders to ensure community feedback informs broader marketing and product development.
Ability to stay on top of emerging social media platforms, digital technology trends, and community-building strategies.
Strong data analysis skills.

Nice To Haves

Experience with social listening and engagement tools (e.g., Pulsar, Sprinklr).

Responsibilities

Managing and nurturing our social media communities.
Serving as the primary voice for the brand on social channels, responding to comments, questions, and customer inquiries with a clear understanding of our brand's Tone of Voice (ToV).
Proactively listening and monitoring for potential reputational risks, flagging concerns as they emerge.
Implementing and managing social media and community-focused communication campaigns.
Partnering with creative teams to produce dynamic, engaging content (text, image, and video) that resonates with our community, and layering in social-first insights.
Monitoring, tracking, and reporting community engagement metrics, providing insights to guide future initiatives.
Owning reactive opportunities & community outreach.
Owning content calendar management.
Owning publishing across all accounts.
Flagging high-risk and opportunistic CM moments.
Being actively present in the comment section.
Ensuring outstanding community engagement and brand reputation by working closely with internal disciplines (Creative, Strategy, Account Management) and leveraging social listening and engagement tools (e.g., Pulsar, Sprinklr).
Building and nurturing relationships with key community stakeholders.
Staying on top of emerging social media platforms and digital technology trends.