Community Manager (Bilingual Spanish/English)

T&P • New York, NY

4h • $80,000 - $95,000

About The Position

We are seeking a sharp and culturally-tuned Community Manager to own the voice of a leading luxury automotive brand in social. You'll be on the front line of social engagement; managing conversations, building community, and ensuring the brand shows up in ways that are authentic, timely, and genuinely engaging. This isn't just about replying to comments. You'll be identifying opportunities for the brand to join conversations, spotting emerging sentiment, surfacing community insights that inform content and strategy, and crafting responses that make audiences feel heard. You'll know when to be witty, when to be helpful, and when to escalate. If you're passionate about the art of social conversation, have a knack for writing in a brand's voice, and love being in the comments section; we want to hear from you! Please note: Professional fluency in both English and Spanish is required for this role.

Requirements

• Experience in a community management or social media engagement role, ideally within an agency environment.
• Professional fluency in English and Spanish required, including the ability to engage with audiences, draft responses, and manage community conversations in both languages.
• Proven ability to write compelling, on-brand social copy across multiple platforms.
• A solid understanding of social listening tools and community management platforms (e.g. Sprinklr, Brandwatch, or similar).
• Good communication and interpersonal skills, with some client-facing experience.
• Experience managing community engagement for well-known brands.
• Understanding of social media crisis/issue management protocols.
• A degree of some sort will help us understand your background and point of view.

Nice To Haves

• Experience of working on automotive is beneficial although not essential.

Responsibilities

• Manage day-to-day community engagement across social platforms; responding to comments, DMs, and mentions in the brand's voice with speed and quality. Handle both proactive and reactive engagement.
• Embody the brand's social voice and tone across all interactions, adapting to different platforms and contexts while maintaining consistency and authenticity.
• Monitor brand mentions, sentiment, and relevant conversations. Surface insights from the community that inform content, strategy, and client recommendations.
• Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgement on when and how to respond.
• Identify opportunities for the brand to join trending conversations, engage with relevant communities, or respond to cultural moments in an authentic way.
• Contribute to community performance reporting; tracking engagement metrics, sentiment trends, and notable interactions. Begin to surface observations and recommendations.
• Work closely with content creators, social strategists, and the wider social team to ensure community activity is aligned with the content calendar and broader social strategy.

Benefits

• T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed