Community Manager

DraftKings Inc.

22h•Remote

About The Position

As a Community Manager at DraftKings, you will lead the strategy for growing and scaling the official Discord server, operating at the intersection of community management and growth marketing. Your role involves building pathways to connect players from core products into an engaged community, designing high-impact acquisition funnels, and shaping seamless onboarding experiences. You will define how players discover and interact with the community, collaborate across teams to unlock new growth opportunities, and create experiences that foster member retention. DraftKings is leveraging AI to enhance customer experiences, streamline operations, and drive innovation, and this role contributes to shaping the future of their digital engagement.

Requirements

At least 5 years of experience in community management, growth marketing, digital acquisition, or a related field, with experience operating at a Manager level.
Proven success building and optimizing acquisition funnels and onboarding flows, ideally moving users from a core product into a community platform.
Deep expertise in Discord, including onboarding features, role management, and tracking tools to measure user behavior and attribution.
Strong collaboration and stakeholder management skills, with a track record of influencing cross-functional partners to secure resources and visibility.
A balance of creativity and analytical thinking, with the ability to develop engaging campaigns and evaluate their performance through data.
Experience working with data to inform decisions, measure success, and drive continuous improvement.
A strong understanding of the sports and gaming landscape, with the ability to create messaging and experiences that resonate with sports fans.

Responsibilities

Own and execute the end-to-end acquisition strategy, driving player growth from core platforms into the Discord community through high-impact funnels.
Design and optimize onboarding experiences that create a seamless, intuitive, and engaging journey from first click to first interaction.
Build strong relationships with key internal sports owners, marketing teams, and product managers to secure high-visibility placements and prioritize exclusive Discord offers.
Develop and launch creative campaigns that give players compelling reasons to join, participate, and stay engaged within the community.
Analyze funnel performance, conversion metrics, and retention data to continuously refine and improve growth strategies.
Build scalable systems and processes that support a rapidly growing member base and evolving community needs.
Provide strategic direction and mentorship to Specialists and Associates, ensuring alignment between daily execution and long-term growth goals.