Community Manager, Corporate Banners

SpartanNash•Grand Rapids, MI

13d•Onsite

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Position Summary: This role is responsible for implementing and executing designated company marketing programs and activities. The role will collaborate with diverse internal and external teams to orchestrate, communicate and distribute integrated marketing solutions. The focus of the role will be on maximizing the impact of marketing efforts to achieve overarching business and team goals.

Requirements

Bachelor's degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
Minimum of 3+ years of job experience in Marketing, Advertising, or related area.
Experience with Marketing software and tools required.
Strong written and verbal communication skills.
Ability to work collaboratively with internal associates, including management and external customers.
General knowledge of marketing strategies and basic analytical skills.
Proficient computer skills including Microsoft Office (Word and Excel) required.
Ability to travel up to 25% based upon department and customer needs.
Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.

Responsibilities

Review, proofread and edit content to guarantee grammatical and technical accuracy while adhering to the company's formatting standards.
Ensure the accuracy of all assets and verify the correctness of all content prior to publishing.
Construct, monitor and adapt marketing tactics and promotions as necessary.
Prioritize the delivery of best-in-class customer service standards to effectively support both internal/external customers while deescalating conflicts of concerns as they arise.
Offer support to cross-functional teams as requires for coverage and additional development opportunities.
Create new solutions by leveraging marketing strategies to fulfill internal and external customer's needs.
Lead meetings and presentations with proficiency while communicating effectively with various stakeholders.
Leverage customer knowledge drive and anticipate demands.
Ability to identify, escalate and follow through on identified problems with a sense of urgency.
Support the development of the customer lifecycle, monitoring and growing customer engagement.
Prepare, maintain and distribute marketing materials and communication pieces across various platforms/channels for assigned loyalty marketing program(s).
Ensure Company marketing messages are integrated and consistent across platforms / departments.
Develop and maintain program schedules and status reports.
Obtain cost estimates and track expenses.
Execute campaigns across digital channels, including META, Spotify, YouTube, Snapchat, Google, OTT, Pinterest and other platforms as needed.
Review, evaluate and communicate campaign results.
Set up strategy to target audiences for both internal and external campaigns.
Execute defined project plans via collaboration with the OwnBrands merchandising team, third-party vendors, and the printing services team.
Key support for execution of annual Food Expo event(s) - specific to booth layout, gifts, and sampling coordination.
Coordinate promotional tactics in support of the OwnBrands portfolio, including but not exclusive to; support signage, digital coupons, and events.
Execute strategy in support of the retail banners, including but not exclusive to; signage, weekly ad, media and events including additional coordination with other areas of the marketing department such as E-Com, Loyalty, Retail Branding, or the Digital Marketing team.
Coordinate promotional tactics in support of the retail banners, including but not exclusive to; support signage, weekly ad, media and events.