Community Manager, Consumer

Toast • New York, NY

8d • $75,000 - $152,000 • Hybrid

About The Position

Toast creates technology to help restaurants and local businesses succeed in a digital world. The Consumer Growth team supports restaurant growth through guest acquisition, discovery, engagement, and retention across the Toast ecosystem. Toast Local connects guests with local restaurants, and the Community Manager will build a community around the product to encourage loyalty and word of mouth.

Reporting into the Consumer Growth team, this hands-on, high-ownership role builds, grows, moderates, and maintains Toast's organic social and community presence for its consumer brand. The role establishes a distinct voice for everyday diners, separate from Toast's restaurant-facing B2B brand, while coordinating with Brand, B2B Social, Communications, Product Marketing, and influencer partners.

The Community Manager creates and publishes social-first content, engages and moderates community conversations, identifies relevant cultural moments, amplifies guest and restaurant stories, and builds relationships with creators. The role measures community growth, engagement quality, sentiment, share of voice, and referral traffic to Toast Local, using findings to refine content and inform partner teams. Toast describes its working model as hybrid, with regional in-office expectations detailed on its careers site.

Requirements

• At least 3 years of experience in community management, organic social, or social content roles, ideally for a consumer-facing B2C brand or app.
• Ability to write in a human, non-corporate voice that earns engagement and work naturally across Instagram, TikTok, and emerging platforms.
• Hands-on experience building and growing an organic social presence from the ground up, not just managing a calendar.
• Strong instincts for internet and hospitality culture, including the ability to explain why something resonates.
• Experience moderating online communities and managing engagement at scale, with sound judgment about tone, escalation, and community safety.
• Self-starter comfortable operating in ambiguity and helping shape an evolving function.
• Strong collaboration skills and ability to coordinate across brand, marketing, and product partners while owning an area of work.
• Data-informed approach to prioritization and ability to translate community and performance signals into clear decisions.
• Passion for the consumer experience and helping local restaurants grow by connecting them with guests.

Nice To Haves

• Experience growing the consumer brand or community for a marketplace, mobile app, or local or hospitality business.
• Familiarity with community and social management tools and analytics platforms.
• Hands-on content creation skills in short-form video, photography, or editing.
• Experience working alongside a distinct B2B brand or managing multiple brand voices in parallel.
• Experience in startups or companies experiencing hypergrowth.
• Background in food media, hospitality, or creator-led brands.

Responsibilities

• Establish and grow Toast's organic consumer presence on Instagram, TikTok, and emerging platforms, with a voice distinct from Toast's B2B brand.
• Plan, create, and publish social-first content that celebrates local restaurants and drives awareness, engagement, and repeat usage of Toast Local.
• Develop platform-specific guidance for posting, responding, and participating, and grow followers into an active community.
• Choose creative approaches suited to each platform and moment, balancing polish with raw, authentic content.
• Respond to comments, direct messages, mentions, and conversations in a human, warm, on-brand way.
• Moderate community spaces by enforcing guidelines, managing comment and message threads, and escalating issues appropriately.
• Monitor community sentiment, surface positive feedback, and flag risks or issues early.
• Maintain a consistent and reliable social presence.
• Define and protect a consumer brand voice tailored to everyday diners rather than restaurant operators.
• Coordinate with Brand, B2B Social, Communications, and Product Marketing to keep consumer and B2B brands complementary and appropriately distinct.
• Identify relevant cultural moments, behaviors, and trends for the consumer brand, and exercise judgment about when not to participate.
• Source and amplify user-generated content from guests and restaurants, and build creator relationships with influencer teams.
• Turn guest and operator stories into authentic, shareable content about dining out and hospitality.
• Share data and trends about consumer interests to establish Toast Local as a thought leader.
• Test, iterate, and scale content formats and community tactics while maintaining authenticity.
• Define, monitor, and report on meaningful metrics, including audience and community growth, engagement quality, sentiment, share of voice, and referral traffic to Toast Local.
• Share insights with Consumer Growth, Brand, and Product partners to inform strategy, content, and product decisions.
• Use performance signals to refine the brand voice, content formats, and channel mix.

Benefits

• Toast describes its total rewards package as including competitive compensation, cash compensation such as overtime and eligible bonus or commissions, equity, and benefits.
• Toast offers a benefits program intended to support a healthy lifestyle and flexibility; details are provided on its benefits website.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed