Community Liaison

Home & Health Care Management•Chico, CA

1d•Onsite

About The Position

Home & Health Care Management is the oldest home health care agency in Northern California. Our agency specializes in delivering comprehensive in-home care and case management for older adults, children, and those living with disabilities across multiple California counties. We use a matrix of Medi-Cal, Medicare and targeted health programs to find solutions that work for our clients. The Community Liaison is a trusted link between our team and our local providers to facilitate service referrals that provide solutions and care for their patients. Representing Home & Health Care Management, the Community Liaison will cultivate provider relationships, coordinate outreach events, oversee patient testimonials and ensure referral pipelines are actively nurtured and monitored. This role may assist with staff recruitment as requested by the HR department. This Liaison role is critical to sustaining both direct patient demand and long-term provider relationships.

Requirements

Valid California Driver’s License
Must be able to pass DOJ/FBI fingerprint background check and pre-employment physical
Eligible to be insured under our liability policy with a clean DMV report
Your own vehicle and proof of current auto insurance
Proven experience as a Community Liaison, Marketing Specialist or similar role and or education in communication or community health, marketing
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Excellent computer skills, including MS Office, Word, Excel etc.
Knowledge of Google Reviews, LinkedIn, and hiring platforms such as Indeed
Comfort with public speaking, event coordination, and digital tools (CRM, social media)
Organized, proactive, and able to manage multiple initiatives simultaneously.
Strong organizational and problem-solving skills
Strong interpersonal and relationship-building skills.
Excellent written and verbal skills, computer literate
Commercial awareness partnered with a creative mind
Impeccable telephone communication and follow up skills
Energetic, independent and self-motivated

Nice To Haves

BA degree, with a minimum of one year of Sales/Marketing experience in healthcare
Background in healthcare, marketing, or community relations
Bilingual

Responsibilities

Conduct market research to find answers about consumer requirements, habits, and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Build and maintain relationships with local providers (i.e. Orthopedic offices, Cardiologists, wound care offices, all hospital based affiliated practices, etc.)
Liaise with external vendors to execute promotional events and campaigns and collaborate brand awareness and marketing efforts.
Monitor community and patient feedback through Google and other public forums
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies