Community Liaison

St. Luke's University Health Network•Bethlehem, PA

2d•Onsite

About The Position

The Community Liaison represents St. Luke's University Health Network (SLUHN) Home Health and Hospice to build and enhance relationships with referral sources throughout the Network and Community. This role involves developing and planning educational programs, visiting provider offices, nursing facilities, assisted and personal care communities to promote the Home Health and Hospice philosophy of SLUHN. The liaison also participates in Community events to promote and educate the public about SLUHN Home Health and Hospice services and works closely with the Director of Clinical Referrals and Liaisons, Hospice Liaisons, Development and Marketing departments to coordinate outreach efforts.

Requirements

Bachelor’s Degree or certification in a health-related field required.
Two (2) years’ experience in Marketing, Sales or a related field preferred.
Must have general familiarity with Microsoft Office – Outlook, Excel, PowerPoint, etc.

Nice To Haves

Graduation from a School of Nursing with a current license as a Registered Nurse or Licensed Practical Nurse preferred.

Responsibilities

Facilitates interagency communication and continuity of patient care by acting as the VNA Home Health/Hospice representative at local healthcare facilities.
Provides educational forums to hospital staff, the medical community, and the community at large as requested.
Directs all referrals to the Intake Department in a timely manner.
Acts as a resource to hospital staff and the community regarding Home Health/Hospice.
Assists the Director of Referrals and Liaisons with delegated activities, maintains schedules, and sets up meetings with physicians, physician offices, hospitals, case managers, and nursing homes to market and educate on programs.
Works collaboratively with Management, VNA professional staff, and the St. Luke’s Hospital & Health Network Marketing/Communications Manager assigned to the VNA of St. Luke’s to develop and implement a comprehensive marketing program for assigned services and programs.
Increases growth in the Home Health/Hospice departments through direct visits and related educational activities.
Maintains schedule to make presentations to promote programs to appropriate organizations and businesses.
Supports the department’s special events and participation in activities that promote Home Health/Hospice marketing and recruitment initiatives.
In conjunction with the management team, plans, coordinates, and organizes contracted hospice providers’ education to meet department demands.
Provides monthly statistical data needed for calls made, marketing activities, and educational presentations within reports.
Creatively communicates St. Luke’s home health/hospice mission to all constituencies through personal interaction and public forums.
Establishes rapport and trust with Hospice Management, employees, and VNA and Network departments.
Maintains confidentiality of all materials handled within the Network Entity as well as the proper release of information.
Complies with Network and departmental policies regarding employee, patient, and environmental safety and follows appropriate reporting requirements.
Demonstrates/Models the Network’s Service Excellence Standards of Performance in interactions with all customers (internal and external).
Demonstrates Performance Improvement in areas such as Clinical Care/Outcomes, Customer/Service Improvement, Operational System/Process, and Safety.
Demonstrates financial responsibility and accountability through effective and efficient use of resources and activities to grow market share.
Complies with Network and departmental policies regarding attendance and dress code.