COMMUNITY LIAISON

UHS•Grand Forks, ND

4h•Onsite

About The Position

Horizon Health Corporation is seeking a Community Liaison for their new unit, Altru Behavioral Health Center, in Grand Forks, ND. This unit is a 24-bed inpatient psychiatric unit for adult and pediatric patients. The Community Liaison serves as the direct link between the facility, the community, and referring agencies, responsible for generating demand for the facility’s services through ethical marketing and sales. Working with the Director of Business Development and the Business Development Team, the Liaison is expected to project a positive and professional public image. Key responsibilities include implementing the strategic sales plan, enhancing the facility’s brand, managing assigned territory and accounts, and achieving business development goals. The role requires tact, resourcefulness, patience, and dedication in a fast-paced environment. Universal Health Services, Inc. (UHS), the parent company, is one of the nation’s largest and most respected providers of hospital and healthcare services, a Fortune 500 corporation with annual revenues of $14.3 billion in 2023 and approximately 96,700 employees. UHS operates acute care hospitals, behavioral health facilities, outpatient facilities, ambulatory care access points, an insurance offering, a physician network, and various related services across the U.S., Washington D.C., Puerto Rico, and the United Kingdom.

Requirements

Bachelor’s degree in marketing, business or related field required.
Must possess a valid Driver’s License

Nice To Haves

Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.

Responsibilities

Effectively demonstrate and implement Sales Excellence and Service Recovery standards.
Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.
Attends and actively participates in the Business Development team meeting and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Business Development on a timely basis.
Maintains documentation of assigned top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by Director of Business Development.
Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.
Effectively maximizes field-based time while maintaining a daily average of 8-10 individual, face-to-face contacts with assigned referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
Demonstrates ability to develop and communicate appropriate sales messaging for each program offered and for each target audience.
Demonstrates skills in identifying and building a strategic sales plan for existing and potential referral sources within assigned territory and target markets; effectively incorporates relevant research findings in identifying contacts.
Assesses, develops and implements sales activities, as approved by the Director of Business Development, to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments.
Daily monitors referral inquiries and admissions statistics. Conducts an ongoing analysis to insure appropriateness and effectiveness of weekly sales action plans.
Maintains current awareness of industry and anticipates changes or trends in target market and utilizes this information in developing and modifying weekly sales action plans, as well as providing recommendations to overall business development planning strategies.
Facilitates positive, timely, and accurate communication. Encourages cooperation and utilizes problem-solving skills to build and secure relationships among the facility, the referral source, the patient, their family and the community.
Responsible for maintaining up-to-date information in MedSeries 4/MIDAS/MEDIK, including documentation of daily contacts and accurate account information. The Account Manager will display proficiency in utilizing proprietary reports to appropriately plan sales activity.
Completes all required reports and requests for information in a timely manner. This includes, but is not limited to expense reports, sales call plans and post-call follow-up reports.
As required by Director of Business Development and facility needs, participate in off-hours sales and community activities.