Community Growth Specialist

commonsku•Toronto, ON

2h•Remote

About The Position

We’re hiring a Community Growth Specialist to join our Marketing Team! Community First is one of commonsku's core values, and this role is the fullest expression of that value in action. In this role, you will be a representative of commonsku inside the promo industry, showing up in the spaces where distributors spend their time, becoming a trusted and familiar voice, and building real relationships with prospects who have yet to experience commonsku. That means building relationships with commonsku distributor prospects everyday, in Facebook Promo Groups, on LinkedIn, in emails, on calls, and at events, with genuine curiosity and a desire to help. You will make prospects feel part of the commonsku community before they ever sign the papers. Only about 5% of our market is actively shopping for software at any given time. Your job is to be present and valuable for the other 95%, so that when they are ready, commonsku is the name they think of. As those relationships mature, you will transition warm, ready conversations to our Account Executive team, and that handoff is where your community-building work converts into real business impact. If you genuinely love people, thrive on connection, and get energized by being part of an industry community, this role was built for you.

Requirements

2+ years of experience in the promotional products industry, in a distributorship, supplier, or service provider, with a heaps of passion for the space
2+ years of experience working in marketing or sales related role, in any industry, with a strong commercial sense
Communication, Written & Verbal: You are a natural communicator in every format. Whether you’re typing a reply in a Facebook Promo Group, hopping on a quick call, or crafting a LinkedIn post, your voice is consistent, warm, and human.
Content Curation: You have the ability to read a long piece of content and know exactly which one paragraph, stat, or insight will resonate with your distributor prospects
Social Media Savvy: You are a digital native, that has naturally built up your LinkedIn following.
CRM Fluency: You have experience using CRM’s like HubSpot or Salesforce to manage outreach.
AI Fluency: You have experience using or experimenting with AI tools and automation in your work or personal life to supercharge your work
Empathy: You are someone who leads with empathy, genuine interest and kindness.
Approachability: You have a natural charisma that makes people laugh, puts others at ease, and brings levity to potentially frustrating situations.
Curiosity: You ask great questions and are a great listener.
Patience: You are nurturing relationships, and showing up consistently, understanding that trust with your prospects is built over time.
Community-orientation: you truly recognize the importance of building community

Responsibilities

Build and Own Your Prospect Relationships: Manage a defined book of distributor prospects. Your goal is to build the kind of long-term, trust-based relationships that make commonsku the natural choice when they are ready to move forward.
Run Organized and Personalized Outreach: Use HubSpot to manage your relationships and always reach out to prospects with intention. Whether you are sending an email, picking up the phone, or dropping someone a message, every touchpoint should feel personal and tailored to that person and that moment.
Lead Every Interaction With Value: Share content that genuinely helps. Whether it is a Bobby Lehew editorial, a skucast episode, a webinar, a customer story, or an event invitation, you share it because it will be valuable to that specific prospect.
Show Up Where Distributors Are: Be present and active in the spaces where distributors spend their time, from Facebook Promo Groups and LinkedIn to commonsku events, PPAI Expo, Roundtable Dinners, and virtual events. You are the energy in the room, bringing the kind of warmth and enthusiasm that makes people glad they showed up, and making every prospect feel seen, valued, and excited about being part of the commonsku community.
Transition Warm Relationships to the AE Team: As trust deepens and prospects signal readiness, you will pass those warm, relationship-rich conversations to our Account Executive team. That handoff is the moment your community-building work becomes a business win for commonsku.
Social Listening: Monitor social conversations across LinkedIn, Facebook, and the skummunity Forum. Watch for engagement signals, business changes, and moments where reaching out feels timely and natural.
Feed the Social + Content Engine: You are on the ground every day, hearing what distributors are asking, what is resonating, and what they need. Bring those insights back to the Marketing team so that the content commonsku creates stays relevant and useful for distributors.