Community Events and Marketing Coordinator

Westcorp•Edmonton, AB

2d•Onsite

About The Position

The Community Events and Marketing Coordinator is a dynamic individual who is passionate about planning events that engage tenants and residents and foster connection and sense of community. The coordinator will strive to create value for all guests (residents and commercial tenants) at the complex using: strategic and remarkable events and programming; operational finesse and improvements; and outstanding service. This role is instrumental in building and developing a sense of community for our residents and tenants. This role aims to provide industry-leading levels of customer service and first-class facilities and realizing cost efficiencies. This role is fully in-person with no remote work option.

Requirements

Ideally, Post-secondary education in marketing, event planning, communications, or a related field
2-5 years of relevant experience
Standard First Aid or NLS certification (Lifeguard) an asset
Highly proficient computer skills and knowledge of Microsoft Office (MS Word, Excel, Front Page, Outlook, Publisher, PowerPoint)
Experience in Adobe Creative Studio or other design programs an asset
Must be available to work evenings and weekends as required (hours may fluctuate depending on events scheduled)
Must be an outgoing individual who is socially inclined with strong interpersonal skills
Exceptional communication ability, written and verbal
High degree of professionalism and dedication to all stakeholders
Must be flexible and willing to change roles or responsibilities as required
Security clearance required upon offer of employment
Possess sensational customer service philosophy
Must have own vehicle and valid driver’s license
Highly organized, results-oriented and ability to work in a multi-functional team environment

Nice To Haves

Standard First Aid or NLS certification (Lifeguard) an asset
Experience in Adobe Creative Studio or other design programs an asset

Responsibilities

Plan and execute strategic and engaging events that create a sense of value-add for participants
Curate a wide variety of events to appeal to a variety of preferences
Plan, write, and execute marketing materials and social media to support events and engagement
Leverage current happenings, holidays, and events to drive and enhance events
Coordinate all logistical aspects of the event, including sourcing service/product providers, set-up and tear down, and risk management planning
Manage budgeting, vendors, and communications; including all event agreements
Create knowledge management for each event and ensure communication is clear to and between key stakeholders
Generate partnerships that build business for Westcorp and our tenants
Create communications plan for each event and monthly calendar (ex., newsletter, eblasts, website, social)
Complete and circulate monthly outcomes and reporting
Train security staff on after-hours event management and assist with the training of security personnel as required for after-hours follow up
Compete monthly reconciliations and variance reports
Manage the Amenities spaces, including conducting daily walk-throughs (private theatre, private dining room hall), resolving queries, preparing the booked spaces, and educating guests.
Communicate and handle any operational issues to the team and manage solutions
Manage inventory
Complete and circulate monthly reporting
Develop event and property promotion plans (email, social, web, signage)
Draft promotional emails and newsletters
Write event copy (landing pages, social posts, ads, invitations)
Coordinate creative assets with graphic designer
Schedule and publish social content
Create recap content (social posts, highlight reels, blog summaries)
Take organic photography and videography
Maintain brand voice alignment
Manage RSVP tracking and attendee communication
Creation of collateral, newsletters, eblasts to promote events, operational notifications, and social media content to drive the brand, interest, and conversion.
Drive the organization and execution of Move-in Day events, Leasing Open Houses, and other marketing events as required, leveraging the marketing and leasing teams for planning and day-of support
Champion the amenities platform (Diversions) as a service and a brand, including being the face of Diversions, creating internal and external collaborations, engaging with tenants, creating brand visibility, and building relationships
Regularly meet and update key stakeholders, including the marketing team, leasing teams, and property management teams
Capture moments of the brand and activation for use on marketing platforms, including social media
Execute all work in a safe, professional manner in compliance with Occupational Health and Safety Legislation.
Ensure local, provincial, & federal laws and regulations are being observed at the community.
Ensure comprehension and compliance with all Westcorp Playbook policies.
Complete other duties as assigned