Community Engagement Specialist

Bass Pro Shops•Glendale, AZ

4h•Onsite

About The Position

We’re seeking a creative, energetic, and boating/outdoors-enthusiastic individual to serve as the dedicated social media & Events Coordinator for our Tracker Marine Boat Center and Bass Pro Shops retail store. You will create and manage engaging short-form video content across both brands, handle daily social media presence, and coordinate in-store, on-water, and community events to drive traffic, leads, and excitement. This role blends your passion for boats, fishing, and the outdoors with creative content and event execution to highlight Tracker, Nitro, Tahoe, Sun Tracker, Regency, Ranger, Mako boats, plus Bass Pro Shops’ broader outdoor lifestyle, conservation ethos, and destination experiences.

Requirements

High School Diploma or Equivalent
0–2 years of experience in marketing, social media, retail, event coordination, customer engagement, or related field
Passion for boating, fishing, and outdoor lifestyle (personal experience preferred).
Proven short-form video creation/editing skills (Cap Cut, In Shot, Premiere Rush, etc.) and strong platform knowledge.
Excellent communication; comfortable on-camera and with customers.
Organized, self-motivated, with a valid driver’s license for local events/shoots.
Must be able to lift, carry, and move items weighing up to 50 pounds.

Nice To Haves

Associate Degree or Bachelor’s Degree in Marketing, Communications, Public Relations, Digital Media, Business or related field
Retail, marine, or event planning experience a plus (training provided for the right candidate).
Canva/Adobe Creative Suite for graphics.
Familiarity with community outreach and conservation initiatives.

Responsibilities

Develop a consistent cross-brand content calendar aligned with promotions across both banners, seasonal themes, holidays, and the Bass Pro Shops playbook (awareness, summer peak, fall transition, holiday ramp).
Remain committed as a brand expert, consistently highlighting new and upcoming products as they become available, while delivering informed insights and enthusiasm that reinforce brand awareness.
Maintain a clean, premium visual style: high-resolution, well-lit footage; tidy showrooms; Bass Pro green/earth tones/blues; well-groomed on-camera presence in branded attire with friendly, approachable energy.
Follow Reel/Short standards: strong 3-second hook + text overlay, steady shots (tripod/gimbal), upbeat royalty-free outdoor music, clear voiceover/text, and a strong CTA on every post (e.g., “Come see it in-store this weekend” or “Tag a friend who needs a boat”).
Plan, shoot, edit, and post high-quality short-form videos (Reels, TikTok’s, YouTube Shorts, Stories) featuring boats, inventory, in-store experiences, aquariums, product demos, customer stories, and lifestyle content.
Manage organic growth across Instagram, Facebook, TikTok, YouTube, etc. as outlined; engage with followers daily; monitor trends and competitors.
Engage and respond/interact with all customer inquiries on social platforms, coordinating timely hand offs and follow up from the Tracker Marine Boat Center/Bass Pro Shops team as appropriate.
Support influencer partnerships with local families, fishing, and outdoor micro-influencers (flat fees, product trades, or hybrid compensation) to expand reach and drive foot traffic.
Coordinate promotional events at the dealership in partnership with GM/Tracker Boat Manager, Bass Pro Shops store, and nearby outdoor venues (boat demo days, open houses, fishing clinics, family boat days, trade-ins, etc.).
Amplify major Bass Pro Shops events including Santa’s Wonderland (holiday photos, crafts, giveaways), Gone Fishing / Kids Fishing events, seasonal promotions (4th of July, Back-to-School, Black Friday), conservation initiatives, and community outreach.
Manage logistics (setup, signage, vendors, live coverage) and create pre-event hype + post-event recaps to maximize reach and leads.
Track performance metrics (views, engagement, leads) and provide monthly summaries.
Assist with occasional email/website updates.
Represent the Tracker/Bass Pro Shops brand professionally while staying current on products, trends, and conservation topics.
Working closely in partnership with location dedicated Pro staff.
Being a liaison for the Base Camp team.
ALL OTHER DUTIES AS ASSIGNED