Community Engagement, Marketing & Partnerships Manager

The Family Practice & Counseling Services Network•Philadelphia, PA

1d•$50,000 - $75,000•Hybrid

About The Position

The Community Engagement, Marketing & Partnerships Manager leads FPCSN’s community engagement, grassroots marketing, external partnership, and outreach strategies to strengthen the Network’s presence in the communities it serves. Working with health center leadership, staff, patients, community organizations, and external stakeholders, the Manager develops initiatives to increase awareness of FPCSN services, attract new patients, strengthen existing patient relationships, reduce attrition, and connect community members with comprehensive healthcare. The Manager represents FPCSN throughout Philadelphia and cultivates relationships with community organizations, healthcare and social service providers, schools, elected officials, businesses, neighborhood associations, faith-based organizations, housing communities, and other partners. The role also supports marketing and brand visibility efforts, with an emphasis on measurable community engagement, referrals, patient acquisition and retention, and organizational growth. This is a hybrid position based at FPCSN’s Abbottsford Falls location in Philadelphia, with the ability to work physically in the office and remotely or off-site. The position develops and evaluates outreach and marketing strategies, manages community partnerships and events, supports Community Advisory Councils and an Ambassador Program, and tracks performance in alignment with FPCSN’s CQI Plan and Strategic Plan. The Manager coordinates Community Engagement Specialists and other staff or volunteers supporting outreach. The role requires travel throughout the Network and to events as needed, and flexible hours including some evenings and weekends.

Requirements

Bachelor’s degree in social or human sciences, public policy, or an equivalent combination of training and experience related to the duties of the position.
Four years of experience in community engagement.
Two years of experience with electronic medical records.
Current valid CPR certification.
Ability to pass required background screenings.
Reliable transportation to travel throughout the Network and to participating events as needed.
Ability to work physically in the office, with an option to work remotely or off-site.
Willingness to work flexible hours, including some evenings and weekends, to attend community meetings and events.
Success in engagement and collaboration at individual, community, and organizational levels, with strong interpersonal and relationship-building skills.
Experience with cross-sectional program design and systems thinking.
Self-motivated and proactive approach.
Excellent verbal and written communication skills, including the ability to develop community-facing messaging and promotional content.
Ability to work as a team member within an integrated practice and collaborate across clinical, operational, administrative, and external teams.
Knowledge of healthcare and related resources locally and citywide.
Demonstrated experience developing community engagement, outreach, marketing, or audience-growth strategies and understanding grassroots and community-based marketing approaches.
Demonstrated ability to develop and maintain strategic partnerships across multiple sectors.
Ability to translate community engagement activities into measurable organizational outcomes.
Strong project management and organizational skills, including managing multiple campaigns, events, and partnerships simultaneously.
Experience using data to evaluate outreach effectiveness, patient engagement, referrals, or program performance.
Demonstrated commitment to culturally responsive and community-informed engagement.
Must be a U.S. citizen or authorized to work in the United States without sponsorship; FPCSN does not provide visa sponsorship.

Nice To Haves

Master’s degree in public health, healthcare administration, or social work.
Familiarity with social media, digital communications, email marketing, and other community marketing platforms.
Knowledge of Philadelphia neighborhoods, community organizations, healthcare resources, civic organizations, and community stakeholders.

Responsibilities

Develop and execute a Network-wide community engagement strategy aligned with FPCSN’s strategic priorities, services, patient access goals, and community needs.
Lead community initiatives to increase awareness of FPCSN services and generate patient referrals and appointments.
Develop targeted outreach for neighborhoods surrounding health centers, school-based health centers, and priority service areas.
Coordinate efforts to reconnect former or inactive patients and strengthen patient loyalty, trust, and retention.
Identify barriers to patient access, attrition, and service utilization, and communicate trends and recommended interventions to leadership.
Coordinate outreach related to new services, appointment availability, patient portal adoption, self-scheduling, insurance enrollment, preventive health, and other Network priorities.
Support community-facing marketing strategy and develop grassroots campaigns promoting FPCSN locations, providers, programs, services, and access options.
Coordinate distribution of marketing collateral and identify opportunities for targeted promotion through trusted community channels.
Support social media and digital marketing by identifying community stories, events, partnerships, and patient education opportunities.
Ensure outreach and community-facing materials reflect approved brand standards, messaging, mission, and values.
Identify and coordinate visibility opportunities such as events, sponsorships, speaking engagements, health fairs, and strategic collaborations.
Maintain a community marketing calendar aligned with organizational campaigns, health observances, service promotions, and patient acquisition priorities.
Cultivate strategic partnerships that expand FPCSN’s reach, visibility, referral network, and community impact.
Establish referral relationships and identify organizational partnerships, collaborations, sponsorships, and co-branded initiatives.
Maintain a database of community partners, referral sources, contacts, partnership activities, and opportunities; assess partnership effectiveness.
Represent FPCSN at external meetings, coalitions, community forums, civic meetings, and partnership discussions.
Collaborate with Development and Strategy leadership on partnerships supporting grants, philanthropy, and organizational priorities.
Establish measurable goals for outreach-generated referrals, patient leads, appointments, community contacts, and other growth indicators.
Track the progression from outreach to referral, appointment scheduling, and patient establishment whenever feasible; monitor referral sources and engagement results.
Coordinate with Operations and clinical leadership to align outreach with clinical capacity and appointment availability.
Support patient recall and re-engagement initiatives and promote awareness of services across the continuum of care.
Analyze community feedback, patient engagement trends, and outreach results to recommend improvements in acquisition and retention.
Work with Center Directors to organize, strengthen, and facilitate Community Advisory Councils and recruit members reflective of the populations served.
Develop an FPCSN Ambassador Program involving council members, patients, residents, and volunteers.
Create ways to translate Community Advisory Council feedback into recommendations and communicate community needs to Network leadership.
Develop an annual Network-wide engagement and outreach calendar and lead or coordinate participation in community events and health activities.
Evaluate events for expected reach, strategic relevance, cost, staff capacity, and patient acquisition potential; coordinate staffing, materials, messaging, registration, and follow-up.
Develop standardized processes for collecting contact information and following up with people interested in FPCSN services.
Supervise and coordinate Community Engagement Specialists and other staff or volunteers supporting outreach.
Track outreach activities, contacts, partnerships, referrals, appointments, and performance indicators in alignment with the CQI Plan.
Develop monthly dashboards or reports, track return on investment when feasible, identify trends, and recommend strategy adjustments.
Set annual and quarterly goals aligned with FPCSN’s Strategic Plan and present outcomes, needs, opportunities, and recommendations to leadership as requested.
Maintain knowledge of FPCSN locations, services, providers, programs, eligibility requirements, scheduling, patient portal functionality, and community resources.
Collaborate with Operations, Outreach & Enrollment, Quality, Clinical Services, Social Services, Development & Strategy, and health center leadership.
Support organizational initiatives involving outreach, patient communication, marketing, partnerships, or stakeholder engagement.
Represent FPCSN professionally as a brand ambassador and perform other related responsibilities as assigned.