Community Education Specialist I/II

County of Shasta • Redding, CA

1d • Onsite

About The Position

This position is within the Shasta County Sheriff’s Office and is responsible for planning and implementing community education and outreach activities, media plans, and coordinating programs. The role involves developing and maintaining the agency's website, social media platforms, and email communications. Responsibilities include creating promotional content, writing articles and press releases, preparing informational materials, organizing public information campaigns, and coordinating media releases. The position also requires maintaining confidentiality, analyzing law enforcement reports for newsworthy events, and potentially working within the Incident Command System during emergencies. The Community Education Specialist I is an entry-level position focused on learning these duties under supervision, while the Community Education Specialist II is an experienced, journey-level position performing more complex duties with limited supervision and may oversee subordinate work.

Requirements

• An associate or bachelor’s degree from an accredited college or university in public communication, public relations, marketing, graphic design and program management, public administration, or closely related field AND one (1) year of experience in performing related duties (Community Education Specialist I).
• A bachelor’s degree in public communication, public relations, marketing, graphic design and program management, public administration, or closely related field AND two (2) years of experience in performing related duties (Community Education Specialist II).
• Knowledge of principles and practices of health education, environmental education, social and behavioral sciences, and health behavior change as they apply to public health, mental health or human services.
• Knowledge of physical and biological sciences as they apply to the environment and pollution prevention strategies.
• Knowledge of methods and uses of mass communication, media, social marketing, and media advocacy.
• Knowledge of basic statistical concepts and methods for collecting, compiling and interpreting data.
• Knowledge of principles, methods, techniques, theories and practices of health education and public health or human services.
• Knowledge of underlying determinants of health and risk factors for disease/injury or social welfare principles and practices.
• Ability to communicate clearly in written and verbal forms.
• Ability to establish and maintain effective working relationships.
• Ability to operate a personal computer and use common software.
• Ability to write clear and effective reports, correspondence, and educational materials.
• Ability to develop, implement and coordinate community education or outreach programs and activities.
• Ability to interpret federal, state, local laws and regulations and applicable data relating to specific health issues (e.g. tobacco, injury prevention) or emission sources monitoring or the enforcement, storage, use, transport, and proper disposal or recycling of hazardous materials and waste, including used motor oil.
• Ability to conduct effective public presentations for school, professional and community groups.
• Ability to design brochures, advertisements and newsletters.
• Ability to evaluate effectiveness of programs.
• Knowledge of techniques to plan, develop, and implement a cost effective and efficient public information/community relations program.
• Knowledge of general graphic design principles, including typography, color, and layout composition.
• Knowledge of techniques of cinematography.
• Knowledge of sourcing social media outlets for public information and public outreach programs.
• Knowledge of data collection, research, and analysis techniques and methods.
• Possess the general knowledge of a law enforcement public information officer's role within the Incident Command System (ICS).
• Knowledge of principles and practices of program management, including funding, developing and evaluating program quality and effectiveness (Community Education Specialist II).
• Ability to plan, assign, supervise and oversee the work of other personnel (Community Education Specialist II).
• Ability to demonstrate effective written and verbal communication skills.
• Ability to develop budgets, proposals, and grant applications (Community Education Specialist II).
• Ability to provide leadership to community coalitions or collaboratives (Community Education Specialist II).
• Ability to interpret health related data and communicate it to the public in a meaningful way (Community Education Specialist II).
• Ability to plan, implement, evaluate or oversee community education or outreach programs or activities (Community Education Specialist II).
• Ability to develop and conduct effective presentations or trainings for school, professional and community groups (Community Education Specialist II).
• Ability to design or review brochures, advertisements and newsletters (Community Education Specialist II).
• Ability to evaluate effectiveness of programs (Community Education Specialist II).
• Ability to work as a team to accomplish goals.
• Proficiently operate cinematography and still photo equipment and related editing software (Sheriff's Office specific).
• Ability to interpret federal, state, local laws and regulations and applicable data relating to public safety issues (Sheriff's Office specific).
• Ability to conduct effective public presentations for school, professional, and community groups as needed (Sheriff's Office specific).

Nice To Haves

• Extensive experience and understanding of the principals involved in the effective use of social media and preparation of social media content.
• Ability to create and articulate messaging for the Sheriff’s Office on relevant issues to be shared with the media and public.
• Ability to write, edit, plan and coordinate a wide variety of documents, media and programs to inform and educate citizens, promote the Sheriff’s Office, and increase positive media exposure.
• Experience with community outreach and recruitment efforts.
• Excellent written and oral communication, to include interpersonal communication and public speaking ability.
• Extensive experience as it pertains to Computer software programs such as word processing, graphical design and layout programs.
• Understand pertinent local, State and Federal rules, regulations, and laws.
• Ability to work with stringent deadlines and produce accurate information in short time frames.
• Ability to plan, organize, and manage multiple and changing priorities.

Responsibilities

• Plan and implement community education and outreach activities.
• Develop and maintain the agency's website, e-mail, and social media platforms.
• Create promotional content and materials.
• Conduct outreach to allied agencies, community, and media entities.
• Write information articles and press releases on Agency events, services, and programs.
• Prepare flyers, pamphlets, brochures, and informational videos.
• Organize and arrange public information campaigns and press conferences.
• Coordinate release distribution to the media.
• Coordinate and edit the Agency’s newsletter.
• Maintain strict confidentiality.
• Read, analyze, and interpret law enforcement reports and documents for information regarding news worthy events.
• Subject to callouts on days off, afterhours, and on weekends during high-profile events, natural disasters and large-scale emergencies.
• Work within the Incident Command System (ICS) to generate and distribute important information to the community.
• Plan, assign, supervise and oversee the work of other personnel (Community Education Specialist II only).
• Develop budgets, proposals, and grant applications (Community Education Specialist II only).
• Provide leadership to community coalitions or collaboratives (Community Education Specialist II only).
• Interpret health related data and communicate it to the public in a meaningful way (Community Education Specialist II only).
• Plan, implement, evaluate or oversee community education or outreach programs or activities (Community Education Specialist II only).
• Develop and conduct effective presentations or trainings for school, professional and community groups (Community Education Specialist II only).
• Design or review brochures, advertisements and newsletters (Community Education Specialist II only).
• Evaluate effectiveness of programs (Community Education Specialist II only).

Benefits

• CalPERS retirement program (2% at 55, 2% at 60, or 2% at 62 depending on PEPRA and other applicable laws).
• Employee contribution of up to 9.5% of pay to the CalPERS plan.
• Direct deposit for paychecks.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree