Community Affairs Mgr

Consumers Energy•Grand Rapids, MI

1d•Hybrid

About The Position

Consumers Energy is Michigan’s largest energy provider, serving 6.8 million residents across the state. This role is responsible for managing and handling both external and internal communications regarding community events, sponsorship opportunities, and public events hosted by Consumers Energy. The Community Affairs Manager acts as the face and voice of the Consumers Energy brand, participating in various activities including communications, Public Relations (PR), social media, events, and content creation. The incumbent is responsible for the overall development, management, production, and success of all sponsored Consumers Energy events.

Requirements

Ability to identify and track relevant community KPIs.
Ability to interpret website traffic and knowledge of online marketing.
Negotiation and project management skills.
Attention to detail; critical thinker and problem solver.
Knowledge of how to plan and lead community initiatives.
Verbal and written communication skills.
Interpersonal and presentation skills.
Ability to gain buy-in from event owners and vendors.
Bachelor's Degree in Communications, Community Relations, Public Relations, Business Marketing, or a related field with two (2) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.
OR Associate Degree in Communications, Community Relations, Public Relations, Business Marketing, or a related field with four (4) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.
OR High School Diploma or GED with six (6) or more years of experience in Communications, Community Relations, Public Relations, Business Marketing, or an equivalent subject area.

Responsibilities

Support the development process of all event plans, ensuring alignment with brand, corporate communications, and marketing goals.
Partner with teams on new tool development, creation, and implementation.
Coordinate with Marketing, PR, and Communications teams and liaise with Development and Sales departments on promotions, branding, and community opportunities.
Implement best practices to maximize brand presence and consumer engagement in accordance with event strategy.
Coordinate on-site activations, distribution, and visibility with event partners.
Set, plan, and implement social media and communication campaigns and strategies.
Provide engaging text, image, and video content for all social media and professional accounts.
Organize and manage events to boost brand awareness in the community and respond to customers in a timely manner.
Monitor, track, and report on feedback and online reviews to build relationships with customers, industry professionals, and journalists, and stay up to date with digital technology trends.
Operate cross-functionally and with outside vendors to drive Consumers Energy's presence within Michigan.
Manage event recaps and reporting, coordinate kick-off meetings, and lead 360-degree activation planning and alignment.
Other duties as assigned or as may be necessary.