Communications Strategy and Performance Manager

H&R Block•Remote, MO

1d•$81,600 - $122,400•Remote

About The Position

We are looking for a Communications Strategy and Performance Manager to lead our listening and intelligence function within the Communications team. In this role, you'll be the strategic nerve center for how H&R Block monitors, understands, and responds to the narratives shaping our reputation, including those generated by AI systems. You'll own reputational listening from defining what we track and why, to translating raw signals into clear, executive-ready intelligence. You'll partner closely with External and Internal Communication teams to ensure insights drive our messaging strategy. This role is for a sharp, intellectually curious communications professional who thrives at the intersection of data and storytelling.

Requirements

5-8 years of experience in communications, media intelligence or a related field with a track record of owning research or insights functions
Deep expertise with media monitoring and social listening platforms (e.g., Meltwater, Brandwatch, Sprinklr, Cision, or similar)
Proven ability to distill complex data into sharp, executive-ready narratives that drive action
Strong instincts for reputational risk, seeing around corners and knowing when a signal is worth escalating
Experience partnering with content teams in a fast-paced, high-stakes environment
Outstanding written and verbal communication skills, with the ability to influence

Nice To Haves

A collaborative mindset and a bias toward clarity, making complexity simple
Experience in financial services, consumer brands, or highly regulated industries is a plus
Experience creating executive-ready presentations and slide decks for leadership reviews and cross-functional updates is a plus.

Responsibilities

Lead H&R Block's enterprise listening strategy to monitor reputation, stakeholder sentiment, competitor activity, and industry trends
Monitor brand perception across traditional, digital, AI-powered search, and generative AI platforms
Provide data-driven insights that inform communications, public relations, and executive messaging strategies
Identify emerging risks, trends, and opportunities and provide actionable recommendations to leadership
Measure the impact of company news, major announcements, and reputational events to evaluate effectiveness and guide future communications
Analyze internal and external audience feedback, engagement, and performance metrics to uncover meaningful insights
Translate complex data into clear reports, executive summaries, and recommendations for a variety of stakeholders
Partner with communications and PR teams to support issue management, crisis response, and reputation protection efforts
Build and maintain dashboards and reporting frameworks that provide visibility into brand and reputational health
Leverage AI-powered monitoring and intelligence tools while applying sound judgment to interpretation, escalation, and decision-making