Communications Specialist (KCM)

Stinson Leonard Street•Minneapolis, MN

11d•Hybrid

About The Position

The Communications Specialist is a key contributor in the development and support of the firm’s messaging, branding, public relations and content marketing programs. The Communications Specialist must be a compelling writer, self-starter and team player with strong interpersonal communication, organization and project management skills. The position supports the development, production and distribution of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning. This is a position that requires a high level of proficiency in both strategic level activities and hands-on, tactical execution.

Requirements

Bachelor's degree in marketing communications, journalism, public relations, writing or related field.
Two to four years of writing experience in journalism, marketing, public relations or internal communications.
Experience writing for or about professional services.
Experience developing content calendars and managing marketing content.
Strong understanding of AP Style.
Strong verbal and written communication skills.
Self-motivated with excellent organizational skills and attention to detail.
Highly professional with a strong customer service orientation, commitment to meeting deadlines, and ability to multitask in a fast-paced and dynamic environment.
Strong professional, independent thinking skills with strength in problem solving and the ability to offer constructive opinions and creative solutions.
A team player who motivates and educates other team members.
Regular and predictable attendance is an essential function of the position.

Nice To Haves

Law Firm experience preferred.

Responsibilities

Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
Works closely with the Media Relations Manager and the firm’s outside PR agency to facilitate media opportunities for attorneys.
Monitor and report on media coverage.
Manage and maintain media distribution lists, and develop targeted media lists as needed.
Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm’s brand, voice and style.
Manage the coordination and strategic distribution of content across mediums.
Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
Identify visual elements to enhance content and storytelling.
Coordinates with marketing team members regarding social media content, including the overall content plan, strategy and schedule.
Authors content for the firm's social media accounts, including LinkedIn, Instagram, X and Facebook.
Advises attorneys on best practice regarding social media use, specifically LinkedIn.
Helps monitor social media for mentions of the firm, the management team and attorneys.
Tracks and measures the firm's social media analytics.
Monitor compliance with the Firm’s media policy.
Perform other duties as assigned.