Communications Specialist

Oklahoma State University Foundation • Stillwater, OK

1d

About The Position

The Marketing and Donor Experiences team, which falls within the Development team at the Oklahoma State University Foundation, contributes to the mission by collaborating with internal and external partners to provide strategic, integrated marketing, communication, creative services and special events expertise to achieve our mission of serving Oklahoma State University and providing our donors with impactful, dynamic and engaging experiences. The Communications Specialist will help execute the Marketing & Donor Experiences department’s strategic goals of effective storytelling to inspire, solicit and steward donors. This position completes and/or contributes to important and ongoing MDX assignments, with a primary focus on managing the overall social media strategy and writing/deploying all content. Additionally, the Communications Specialist will work with the MDX team to create graphics and curate photographs for the Oklahoma State University Foundation’s social media channels. This person will collaborate with internal partners to develop and coordinate online marketing/fundraising campaigns on all social and digital platforms and contribute to various other writing projects, including, but not limited to: news releases, newsletters, advertisements, web content, STATE Magazine articles, event speaking points, development communications such as proposals, etc.

Requirements

• Bachelor's degree in marketing, public relations, marketing, or related field required.
• A minimum of 2-3 years of related professional experience and/or training is required.
• Experience writing, editing, interviewing and research skills are necessary.
• Attention to detail in written, visual and oral communications.
• Ability to manage own workload, make routine decisions and problem-solve independently.
• Experienced multitasker with strong ability to manage multiple deadlines, while maintaining a high degree of accuracy.
• Excellent interpersonal communication skills.
• Must be able to work professionally and cooperatively with internal and external partners to build a collaborative work environment.
• Ability to analyze large quantities of data and convey most important pieces of this data to colleagues, donors and web audiences is essential.
• Strong computer skills are a must.

Nice To Haves

• Experience in strategic planning, content creation and management, email marketing, social media marketing and digital storytelling.
• 1-2 years of experience building and implementing digital strategies/tactics, including web development, social communication, mobile landscape, etc.
• Understanding of current and emerging digital market trends is critical.
• Strong knowledge of SEO, SEM, Microsoft and Adobe applications is preferred.
• Proven sense of humor and ability to have fun.
• Experience leading content development initiatives including developing, deploying and optimizing a multi-channel content strategy.

Responsibilities

• Implement the Foundation’s overall digital content strategy.
• Generate copy and content for all the Foundation’s social media channels, including curating photographs and collaborating with the MDX team to create social media graphics.
• Define, track, analyze and report on digital communication metrics and analytics, with the goal of improving the online user experience and better targeting digital audiences.
• Develop and implement strategies for new media and identify new communities and technologies for marketing efforts both at the Oklahoma State University Foundation and with our campus partners.
• Share general online content and digital strategies with communication departments across campus and the university’s central Brand Management office.
• Contribute copy for various publications, including the Foundation’s portion of STATE, Oklahoma State University’s official magazine, as well as other Foundation newsletters/e-communications.
• Collaborate with designers, video producers and photographers to facilitate interviews for video shoots related to publications as well as design work required for each project.
• Write video scripts and video interview questions.
• Write digital and print advertising copy as assigned; and write and distribute various news releases.
• Assist with public relations/media relations outreach for news announcements and special events.
• Participate in the execution and preparation of major events and initiatives, including involvement with Women for OSU, major gift announcements, specific campaigns, groundbreakings and other special projects.
• Assist with research projects, as needed.
• Help implement online marketing/fundraising campaigns on all social and digital media platforms, including the comprehensive campaign and the annual Give Orange, Cowboys United, Giving Tuesday and Women for OSU campaigns.
• Set the digital/social strategy for annual campaigns.
• Plan, manage and execute annual campaign tactics, which may include coordination of interviews, videos, video scripts, live-streamed components and more.
• Coordinate efforts with campus partners as needed.
• Represent MDX as a liaison for these projects in regularly scheduled meetings and during the actual campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level