Communications Specialist - 58

Family HealthCare Network•Visalia, CA

11h•$26 - $36

About The Position

The Communications Specialist is responsible for performing marketing and communications-related duties on a professional level in specialized functional areas. This role involves curating content for internal and external communications, developing media relations, packaging turnkey content for distribution, and creating authentic marketing content. The specialist will also be responsible for maintaining the accuracy of health center information across various platforms and managing the company's online reputation through review management and social media engagement.

Requirements

Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with recognized significant or comparable experience.
A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program.
If an individual has completed a degree at a higher level than required by the role and had a stronger GPA in that program, they may provide proof of GPA from that degree in lieu of the high school diploma or Bachelor’s degree.
Three years of strong copywriting and content creation experience is required, preferably in the healthcare industry.
Works well under pressure and meets tight deadlines.
Is tolerant and understanding of last-minute objective/project redirects.
Able to redirect goals unexpectedly upon objective change of priority.
Able to maintain focus on complete objectives on deadline.
Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, and Photoshop), CANVA, and OptiSign.
Ability to prepare more complex documents in Microsoft Word, including creating tables, charts, graphs and other elements.
Ability to use Microsoft Excel to review and compile data, including the use of formulas, functions, lookup tables and other standard spreadsheet elements.
Ability to create advanced presentations in Microsoft PowerPoint.
Ability to work in a fast-paced, deadline-driven team environment.
Job duties require compiling and analyzing information prepared in effective written form, including correspondence, reports, articles or other documentation.
Effectively conveys technical information to non-technical audiences.
Must be able to sit and use repetitive hand movements to type and grasp.
Must occasionally lift and/or move up to 20 pounds.
Dependent upon assignment, the employee may be required to travel across multiple sites.

Nice To Haves

Experience in the healthcare industry.
Experience with multimedia and an extensive knowledge of art, design, photography, and video production, with applied use in marketing.

Responsibilities

Curating content for network-wide internal and external communications.
Developing media relations and packaging turnkey content for distribution to media outlets.
Developing authentic still and automated marketing content.
Developing all written content/copy for FHCN communication platforms.
Distributing public service announcements for community health fairs and events.
Populating FHCN-produced community health events on media public event calendars.
Developing strategic packaged turnkey stories (soundbites, talking points, videography, photography, quotes) for earned media.
Tracking and reporting all earned media content.
Developing, executing, and overseeing written communications (press releases, press kits, pitch letters, presentations, talking points, digital stories).
Researching and curating content for FHCN’s website blog, ensuring content includes relevant SEO keywords.
Creating copy for social media posts, infographics, and print collateral.
Coordinating T.V. appearances, interviews, and developing talking points.
Developing radio advertising scripts.
Developing commercial videography storyboards and scripts.
Handling New Provider Orientation communications related to Marketing and Public Relations.
Managing a comprehensive list of media outlets and contacts to build relationships.
Understanding and implementing FHCN voice for all curated content.
Creating photography and Facebook live content for brand initiatives, newsletters, and social media.
Maintaining the accuracy of FHCN health center hours, services, and special programs across platforms.
Ensuring accuracy of network services, specialized programs, network updates, history, and other pertinent information on all platforms.
Maintaining and correcting hours of operation and site-specific services on FHCN’s website.
Ensuring accuracy of all business listings for health centers and administrative sites.
Conducting continuous audits and updates of all FHCN collateral and digital content.
Coordinating updates and managing health center monitors to promote marketing strategies and employee engagement.
Combining newsletter copy with design elements to produce internal and external newsletters.
Managing communications regarding online reviews from patients and employees to maintain reputation.
Conducting research and reporting on employment reviews from Indeed and Glassdoor using Reputation Management.
Reviewing, tracking, and reporting negative reviews through the ARMs reporting system.
Responding to online reviews, social media comments, and messages to gain patient feedback.
Engaging with all social media comments to elevate social media engagement and authenticity.
Adhering to the Attendance and Absenteeism Policy.
Presenting to and working at any FHCN location based on business need.
Performing other duties as assigned.