Communications Specialist

Asian Americans Advancing Justice-Atlanta, Inc.•Norcross, GA

2d•$61,500 - $72,100•Hybrid

About The Position

Asian Americans Advancing Justice-Atlanta is seeking a Communications Specialist to support our Communications Department in creating, building, and implementing an integrated communications strategy that advances the organization's mission, advocacy priorities, and campaigns. This position is responsible for writing, designing, and implementing digital content that strengthens Asian Americans Advancing Justice-Atlanta’s brand, thoughtfully shifts the narrative power of Asian American communities, and increases the visibility of Asian Americans living in Georgia and throughout the country. The Communications Specialist will work closely with the Communications Director, consultants, local and mainstream media, cross-department staff, community coalitions, vendors, and partner organizations to tell the stories of Asian Americans and other communities of color living in Georgia. They will also help design and implement awareness campaigns to activate community members to action. The Communications Specialist will also develop in-language resources and materials addressing issues directly impacting the communities we serve. The Communications Specialist will help strategize innovative ways to engage with the organization’s target audiences and work closely with staff and community partners in identifying key messages that mobilize communities to action. This is an onsite role requiring regular attendance at in-person organizational events, press conferences, and other community events as they arise.

Requirements

3-6 years of relevant experience.
A natural storyteller who can combine the right words and images into powerful and engaging digital content.
Thrive on creativity and working with others to come up with innovative ideas.
Stay up-to-date on digital organizing and communications practices and trends.
Can instantly adapt to rapidly changing social media platforms.
Hands-on proficiency with Adobe Creative Cloud, Canva, or other digital graphic design or video editing as well as digital asset management platforms.
Able to prioritize projects and balance work even during moments when rapid response is needed.
Flexibility and enthusiasm to show up in person for organizational events and community events as they arise.
Strong understanding of email marketing execution, database list management, and digital engagement strategies.
Consistently demonstrate care, compassion and support towards yourself, your colleagues, and the community leaders we work closely with.
Take the initiative to seek information by asking empowering questions.

Responsibilities

Use various digital platforms (Action Network, Canto, Google Analytics, Meltwater, Squarespace) and strong data analytics and visualization skills to contribute to the team’s communications and development strategy.
Assist the Communications Director with the development of content for all digital platforms, including the Advancing Justice-Atlanta website, newsletters, social media, and other online campaigns.
Maintain and curate for multiple social media platforms and websites, including Facebook, Twitter, Instagram, and LinkedIn.
Manage the Communication Department’s vendors, contractors, and other stakeholders for workflow and coordination.
Draft and deploy rapid response communications.
Work with the Communications Department in creating and implementing digital campaign strategies to promote all areas of work for Advancing Justice-Atlanta.
Collaborate with cross-departments/teams to help identify topics and speakers, for digital webinars, events, and promotional materials, as well as manage technical aspects of platforms.
Participate in brainstorming sessions and contribute innovative ideas for marketing campaigns and initiatives.
Lead the full development of multimedia projects, including scripting, filming, and editing to produce reels and content across departments.
Develop innovative digital approaches to boost visibility for online campaigns, assist in creating smart social media engagements, manage our channels, and shape our web presence.
Ensure brand consistency for products across the organization.
Create ladders of engagement.
Develop and manage CTAs (calls to action).
Serve as a communications liaison to programmatic teams to translate departmental updates, information, and material into accessible public facing content.
Perform weekly landscape analyses to monitor social media trends, track key performance metrics, and generate regular reports to provide insights and recommendations for optimization as well as staying current with social media trends and channels.
Support the management of the organization’s communications editorial calendar; assist in drafting content for emails and e-newsletters.
Support press strategies and media pitching through the creative use of digital platforms.
Participate in other communications-related activities as requested.