Communications Specialist

University of Florida • Gainesville, FL

9h

About The Position

The Communications Specialist will be responsible for developing and executing social media strategies, creating engaging content, writing compelling stories, managing email communications, coordinating projects and events, maintaining website content, and tracking analytics. This role involves collaborating with various stakeholders to ensure effective communication and brand alignment.

Requirements

• Bachelor’s degree in an appropriate area of specialization and one year of appropriate experience or an equivalent combination of education and experience.
• Occasionally may be asked to assist with handling of photography, videography, and audio equipment (up to 20 lbs).

Nice To Haves

• Proficient in Microsoft Office Suite (Outlook, Word, Excel, Teams).
• Demonstrated experience managing or contributing to social media accounts for an organization or brand.
• Experience with social media management software (e.g., Sprout Social, Hootsuite, Loomly, Social Pilot or similar).
• Experience in AP Style writing; ability to adapt writing tone for various audiences.
• Strong organizational skills and ability to manage multiple projects with competing deadlines.
• Familiarity with web content management systems (e.g., TERMINALFOUR, WordPress).
• Experience with email marketing platforms (e.g., MailChimp, Constant Contact), using analytics to inform strategy.
• Excellent interpersonal and communication skills.

Responsibilities

• Designs and manages the social media content calendar; creates, edits, and schedules content across platforms; collaborates with stakeholders to source content; monitors engagement and responds as appropriate; analyzes performance metrics to inform strategy; ensures content is compliant UF, state, and national policies.
• Writes and edits blog posts, feature stories, news articles, and student and faculty highlights to support recruitment, engagement, and institutional storytelling.
• Drafts and distributes internal and external newsletters and email communications; collaborates with stakeholders to ensure message alignment and accuracy.
• Assists with planning and execution of communications projects and campaigns; serves as project manager with internal stakeholders; coordinates timelines, gathers assets, communicates with clients, and supports cross-functional initiatives; assists with communications support for select college events.
• Updates and maintains website content to ensure accuracy, timeliness, compliance with laws and institutional policies, and alignment with brand standards.
• Tracks social media trends; compiles analytics reports; provides insights and recommendations to improve communications effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees