Communications Specialist

Arizona State University•Scottsdale, AZ

7d•Hybrid

About The Position

ASU EdPlus is seeking a Communications Specialist to join its Student Journey team. The role designs, implements, evaluates, and manages targeted communication campaigns and experiences that support student recruitment and persistence. Communications reach national and international audiences through channels such as email and SMS, delivering actionable, appropriately timed messages at scale. The specialist creates, deploys, and measures mass campaigns, manages multiple campaigns with project leads and stakeholders, and reports results to leadership and client units. The specialist develops communication journeys that guide prospective students from college choice through enrollment and support current students through registration, financial aid, and degree completion. The role uses data and AI-driven personalization to improve audience targeting, engagement, and student outcomes; creates and tests content across multiple communication channels; and ensures campaigns meet applicable legal, compliance, and brand requirements. The position requires reliable commuting to Scottsdale, Arizona, and is described as in-person and hybrid.

Requirements

Bachelor's degree and three years of experience appropriate to the assignment or field, or an equivalent combination of experience and/or training demonstrating comparable knowledge, skills, and abilities.
Ability to reliably commute to Scottsdale, Arizona.
Eligibility to work in the United States; ASU EdPlus will not sponsor this position.

Nice To Haves

Bachelor's degree or higher in a related field.
Experience with Salesforce Marketing Cloud, including Journey Builder.
Proficiency creating mobile-responsive email communications and templates using HTML, CSS, and AMPscript.
A record of developing, executing, and analyzing marketing communication campaigns, including documenting and visualizing communication experiences.
Strong organizational skills and ability to manage multiple projects simultaneously.
Experience conducting one-to-one and mass communication campaigns across channels such as email and SMS, preferably in higher education.
Experience collaborating with others to ensure projects meet deadlines and budgets.
Experience analyzing campaign and research data and translating findings into actionable organizational insights.
Interest in new technologies, including AI tools and their application to prospective and current student communications.
Creative and strategic thinking when handling complex issues.
Ability to thrive, adapt, and reprioritize tasks in a fast-paced, changing environment.

Responsibilities

Develop and manage end-to-end communication flows that guide prospective students through enrollment and support current students through registration, financial aid, and degree completion.
Use AI-driven personalization tools, including Marketing Cloud's Einstein, Claude, and other emerging tools, to deliver segmented and one-to-one campaigns, including corporate partner-specific messaging.
Use data to identify student pain points, run multivariate tests, validate audience targeting against business rules, and track engagement and return on investment to optimize communications.
Partner with academic units, support services, CRM, student success and enrollment centers, data teams, and colleges or other units to gather requirements and develop coordinated communication strategies.
Develop contextual and motivational content, including resources, eligibility and benefits information, alumni stories, and milestone celebrations, to strengthen student connection and persistence.
Implement re-engagement strategies to help prospective students complete enrollment and current students persist toward completion.
Conduct detailed quality assurance of campaigns, including personalization, dynamic content, segmentation rules, and compliance with CAN-SPAM, GDPR, CCPA, CASL, and TCPA.
Create, design, schedule, and optimize campaigns across email, SMS, dialer, app notifications, and ringless voicemail.
Build and troubleshoot email templates using dynamic content, AMPscript, interactive content, personalization logic, and segmentation; advise on design and layout best practices.
Prioritize work, solve problems, exercise independent judgment, and contribute ideas and journey mapping to improve measurable student outcomes.
Write and review content for adherence to ASU and corporate partner brand guidelines, document learner communication experiences across products, and contribute to market research and audience segmentation.
Coordinate or assume other duties or projects as assigned or directed.