Communications Specialist

OPENLANE • Carmel, IN

13d

About The Position

AFC is seeking a Communications Specialist to join their in-house Marketing & Communications (MarComm) team. This role will support content marketing for their finance business (AFC) and their US and Canadian marketplaces. The specialist will be part of a team responsible for driving growth and visibility of the brands. This role is ideal for someone passionate about writing, content creation, simplifying complex information into clear and engaging language, and who enjoys using data-driven analytics to inform their work.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 0-3 years of experience in marketing, communications or advertising.
• Exceptional writing skills.
• Strong multitasking and prioritization skills, with the ability to adapt to changing deadlines and priorities.
• Ability to analyze data and apply it to business challenges and content strategy.
• Understanding of SEO best practices.

Nice To Haves

• Experience in the automotive industry.
• Experience in graphic design applications such as Canva.

Responsibilities

• Brainstorm, write, proofread and continuously improve high-quality, highly-effective and targeted externally-facing content assets (blog articles, long-form “freemium” content, web page copy, and more) that empower our customers to understand and use our products and services with confidence and ease.
• Build a dynamic editorial calendar to ensure timely and continuous creation and publication of content, adapting as needed to evolving business needs and market conditions.
• Apply SEO best practices and data-driven insights to shape content creation in ways that increase content reach and effectiveness.
• Collaborate with team members to measure effectiveness and help ensure content drives business goals and customer engagement.
• Help efficiently manage a multi-stakeholder review process to ensure all content is accurate and aligns with brand standards, legal and compliance requirements.
• Analyze industry and competitor content strategies, and identify opportunities for differentiation and innovation.

Benefits

• Competitive pay
• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
• Immediately vested 401K (US) or RRSP (Canada) with company match
• Paid Vacation, Personal, and Sick Time
• Paid maternity and paternity leave (US)
• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
• Robust Employee Assistance Program
• Employer paid Leap into Service Day to volunteer
• Tuition Reimbursement for eligible programs
• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
• Company culture of internal promotions, diverse career paths, and meaningful advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level