Communications Specialist, Senior Health Services

Blue Cross Blue Shield of Michigan•Detroit, MI

About The Position

The Communications Specialist supports the development, promotion, and growth of communications initiatives within the division and across business units. The role develops key messages and strategic communications for the parent company and leads initiatives from strategic planning through tactical execution. It supports business objectives through internal communications activities and projects and interfaces with executive management. The specialist leads divisional communications planning and execution, including leadership and all-division employee meetings and events. The role coordinates executive leadership communications, develops employee intranet content, and writes and edits internal newsletters and executive communications. It also serves as a communications subject matter expert and representative on project teams, contributes to internal change-management efforts, and develops, programs, and produces special events as needed. The role collaborates with parent-company and business-unit communications partners, maintains brand consistency through the development and ongoing ownership of brand standards and guidelines, and ensures the reliability and validity of disseminated information. The stated reasonable compensation estimate is $54,000 to $90,500; actual compensation depends on factors including internal equity, skills, experience, location, and market conditions. Candidates are hired on an at-will basis.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field; relevant combinations of education, certifications, and experience may be considered in lieu of a degree.
At least three years of communications or marketing experience that provides the necessary skills, knowledge, and abilities.
Continuous learning as defined by the company’s learning philosophy is required.
Demonstrated ability to interact with, counsel, and influence key stakeholders effectively.
Excellent written and verbal communication skills, with demonstrable experience in corporate, executive, and internal communications.
Knowledge of effective oral, written, and electronic communication principles and practices.
Ability to stay current on industry trends and new communication media and methods.
Ability to manage projects and events.
Proficiency with MS Office Suite, including PowerPoint, Word, Visio, and Excel.
Ability to work independently and as part of a team, including under tight deadlines.
Ability to build trust and relationships with internal and external customers.
Ability to maintain confidentiality.
Ability to perform assignments at locations outside the office.
Keen attention to detail and editing experience with thorough knowledge of AP Style.
Ability to work with variables where limited standardization exists.
Resourceful problem-solving skills and ability to formulate and execute plans efficiently and effectively.

Nice To Haves

Certification or progress toward certification is highly preferred and encouraged.
Experience with design and Adobe Creative Suite is preferred.
Knowledge of the health insurance industry and/or managed health care field is preferred.
Experience with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere, and video experience are preferred.

Responsibilities

Lead the development and execution of divisional communications initiatives.
Coordinate executive leadership communications and events.
Develop employee intranet content.
Serve as a consultative subject matter expert for internal stakeholders and represent communications on project teams.
Plan and execute divisional communications, including leadership and all-division employee meetings and events.
Write and edit internal newsletters and executive communications.
Participate in internal change-management efforts and serve as a key resource when needed.
Develop, program, and produce special events as needed.
Collaborate with parent-company and business-unit communications partners.
Ensure brand consistency, including developing and maintaining brand standards and guidelines.
Ensure the reliability and validity of information disseminated.