Communications Specialist (MPL)

Stinson LLP • Minneapolis, MN

10d • Onsite

About The Position

The Communications Specialist is a key contributor in the development and support of the firm’s messaging, branding, public relations and content marketing programs. The Communications Specialist must be a compelling writer, self-starter and team player with strong interpersonal communication, organization and project management skills. The position supports the development, production and distribution of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning. This is a position that requires a high level of proficiency in both strategic level activities and hands-on, tactical execution.

Requirements

• Bachelor's degree in marketing communications, journalism, public relations, writing or related field.
• Two to four years of writing experience in journalism, marketing, public relations or internal communications.
• Experience writing for or about professional services.
• Experience developing content calendars and managing marketing content.
• Strong understanding of AP Style.
• Strong verbal and written communication skills.
• Self-motivated with excellent organizational skills and attention to detail.
• Highly professional with a strong customer service orientation, commitment to meeting deadlines, and ability to multitask in a fast-paced and dynamic environment.
• Strong professional, independent thinking skills with strength in problem solving and the ability to offer constructive opinions and creative solutions.
• A team player who motivates and educates other team members.
• Regular and predictable attendance is an essential function of the position.

Nice To Haves

• Law Firm experience preferred.

Responsibilities

• Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
• Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
• Works closely with the Media Relations Manager and the firm’s outside PR agency to facilitate media opportunities for attorneys.
• Monitor and report on media coverage.
• Manage and maintain media distribution lists, and develop targeted media lists as needed.
• Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
• Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
• Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
• Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm’s brand, voice and style.
• Manage the coordination and strategic distribution of content across mediums.
• Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
• Identify visual elements to enhance content and storytelling.
• Coordinates with marketing team members regarding social media content, including the overall content plan, strategy and schedule.
• Authors content for the firm's social media accounts, including LinkedIn, Instagram, X and Facebook.
• Advises attorneys on best practice regarding social media use, specifically LinkedIn.
• Helps monitor social media for mentions of the firm, the management team and attorneys.
• Tracks and measures the firm's social media analytics.
• Monitor compliance with the Firm’s media policy.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision health plans
• Medical savings accounts
• Firm-provided Employee Assistance Program (EAP), Wellness Program, and Caregiving Support Concierge Services
• Employer-paid life insurance and AD&D
• Short- and long-term disability benefits
• Generous paid time off for holidays, vacation, bereavement, jury duty, and paid leave for sick and safe time, parental, and military
• Excellent work-life programs, including service bonuses, back-up child, elder, and pet care, and an employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level