Communications Specialist

Blaze Credit Union•Falcon Heights, MN

10d•$67,719 - $75,000•Onsite

About The Position

The Communications Specialist is a member of the Marketing team who creates clear, compelling, on-brand content to strengthen the credit union’s voice, engage members, support business goals, and reinforce its community impact. The role develops and edits copy across digital, email, social media, advertising, direct mail, video, internal communications, branch materials, events, campaigns, and executive communications. Working with Marketing and cross-functional teams, the specialist translates complex financial topics into relevant, easy-to-understand content for current and prospective members. The specialist serves as a steward of the credit union’s written brand voice, develops messaging and campaign content, and creates materials for product and service marketing. The role also supports digital content and search visibility, community events and storytelling, executive and corporate communications, and editorial quality assurance. Content must be clear, inclusive, accessible, accurate, appropriate for a financial institution, and aligned with the brand. The position also requires compliance with applicable laws and regulations, regular and predictable attendance, and support for other duties as assigned. This is a full-time, on-site position at the Larpenteur Administrative office in Falcon Heights, Minnesota. The starting salary range is $67,718.55–$75,000 annually.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or an equivalent combination of education and experience.
Four or more years of professional writing, copywriting, content marketing, communications, or related experience.
Exceptional writing, editing, proofreading, and verbal communication skills.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Proficiency with Microsoft Office and content management or marketing platforms.
Ability to interact with and respond to members, staff, and leadership politely.

Nice To Haves

Experience in financial services, banking, credit unions, or other regulated industries.
Experience developing content for digital marketing, email marketing, social media, and web platforms.
Knowledge of SEO best practices, content strategy, and audience engagement tactics.
Familiarity with marketing automation, website content management systems, and analytics tools.

Responsibilities

Serve as a primary steward of the credit union’s written brand voice and tone.
Develop consistent, distinctive, approachable messaging tailored to the audience and translate marketing strategies and campaign objectives into compelling copy.
Help evolve the organization’s messaging framework and editorial standards, ensuring copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution.
Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels.
Develop headlines, taglines, calls to action, campaign concepts, and supporting copy.
Write product and service marketing content for consumer lending, deposits, credit cards, mortgages, commercial banking, and member services.
Create advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots, and other marketing collateral.
Partner with designers and creative team members to ensure copy and visual concepts work together effectively.
Write and edit website content, landing pages, email campaigns, social media content, and digital advertising.
Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations.
Adapt messaging for different digital channels and audience segments, and collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience.
Develop messaging and content for community events, sponsorships, activations, and member experiences.
Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications.
Help communicate the credit union’s community impact through member, employee, and community narratives, partnering with Community Relations to strengthen the organization’s reputation and community presence.
Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications.
Identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics.
Assist with corporate communications and reputation-management messaging when appropriate.
Edit and proofread marketing materials for grammar, clarity, consistency, accuracy, tone, and brand alignment.
Review content for regulatory, compliance, and legal considerations in partnership with appropriate internal teams.
Maintain high editorial standards across marketing channels and help establish and maintain content templates, editorial guidelines, and writing standards.
Comply with applicable laws and regulations, including the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control requirements.
Exhibit Blaze’s core values: Better Lives, Thoughtfully Compassionate, Minnesota’s Best, and Give Back.
Maintain regular and predictable attendance and perform other duties as assigned to support effective department operation.