Communications Specialist IV

University of California, San Francisco•San Francisco, CA

About The Position

Independently oversees a comprehensive communications program for a large, complex, highly visible unit or school. The role uses a wide variety of written, visual, digital, and electronic media and associated technical applications, and works with management to develop and execute organizational communications and market-branding strategy. For UCSF Health Radiology, the specialist develops and implements strategic communications plans and editorial calendars in consultation with leadership, identifies and reports on news and initiatives, and builds relationships with leaders and subject matter experts to align content with strategic objectives. The position manages editorial content across newsletters, social media, websites, annual reports, blogs, articles, press releases, announcements, video, and other channels. It oversees department websites, lab microsites, and the Center for Intelligent Imaging website; coordinates design, content, photography, and production with internal stakeholders and external vendors; and maintains consistent branding, editorial standards, and website style. The role also provides communications counsel to administration, manages projects and deadlines, evaluates website and social-media analytics, supports accessibility, and produces campaign reports, monthly analytics, and annual reports.

Requirements

At least 5 years of related experience.
Advanced knowledge of communications, including strategic planning for multiple media venues, technical requirements, and effective applications.
Advanced knowledge of technical applications sufficient to direct professional technical staff or personally perform technical work, including design concepts, media, and applications.
Advanced knowledge of the organization, including its mission, vision, goals, policies, and infrastructure.
Strong knowledge of current affairs and issues in higher education and/or health sciences.
Advanced skills in creating, developing, and implementing long- and short-term strategic communications plans.
Advanced skills advising and consulting management on communications strategies and responses to inquiries about sensitive or complex issues or information.
Excellent written, verbal, and interpersonal communication skills.
Active listening and political acumen skills.
Excellent analytical, critical-thinking, and project-management skills.
Strong problem recognition, avoidance, and resolution skills.
Thorough knowledge of location protocols and internal and external communication channels.

Responsibilities

Manage comprehensive communications programs across written, visual, digital, and electronic media for large, highly visible organizations.
Manage editorial projects and produce or edit newsletters, videos, annual reports, blogs, website articles, press releases, announcements, and social media posts.
Develop new print and digital communication tools, content, and processes to meet changing departmental needs.
Ensure communications follow UCSF brand identity and editorial standards.
Advise departmental or college administration on communications, strategic planning, messaging, and problem resolution.
Create and implement long- and short-term strategic communications plans and editorial calendars for UCSF Health Radiology in consultation with leadership.
Identify, research, and report on UCSF Health Radiology news, initiatives, and observances across communications channels.
Build relationships with leaders and subject matter experts to identify opportunities, gather information and resources, and align editorial content with strategic objectives.
Project-manage communications production to deliver high-quality products on time and within budget.
Coordinate with the Department’s Events team and other groups on special projects.
Manage the design and content of the department’s public website with an external vendor and the Communications team.
Coordinate with internal stakeholders to ensure website design and functionality meet communication and operational needs.
Develop and implement ongoing website content management and update plans, including quarterly updates, timely content, and photography.
Establish and maintain a department website style guide covering tone, voice, branding, and visual presentation.
Oversee Principal Investigator lab microsites and the Center for Intelligent Imaging website in collaboration with Research Administration and department communications teams.
Participate in all phases of department website and microsite projects, from initiation and planning through execution, monitoring, and closeout.
Manage professional photography for print and digital projects in collaboration with the Communications Director, Research Administration team, and Clinical Division administrators.
Identify communications needs and develop content and processes that improve the organization.
Work with management to build the organizational brand and develop tools for strategic positioning with clients.
Analyze website analytics and performance data with an external vendor and recommend improvements to SEO/LLM/GEO search, visibility, and user experience.
Assist with social media analytics and provide analysis and recommendations.
Collaborate with department staff on digital accessibility.
Produce communications campaign reports, monthly analytics, and annual reports.
Provide analytical and writing support to the Director of Communication as needed.
Participate in ad hoc projects assigned by the Director of Communication, Administrative Directors, or Faculty Members.