Communications Specialist IV

UCSF•San Francisco, CA

4d•$125,000 - $150,000

About The Position

Independently oversees a comprehensive communications program for a unit or school with a large, complex communications program that uses written, visual, digital, and electronic media and associated technical applications. Works with management to develop and execute organizational communications and market-branding strategy for a highly visible program. The role leads communications for UCSF Health Radiology, including strategic planning, editorial development, website and microsite management, project coordination, analytics, and reporting. It advises departmental leadership on communications and collaborates with stakeholders, vendors, and internal teams to deliver effective, consistent communications.

Requirements

At least 5 years of related experience.
Advanced knowledge of communications, including strategic planning across media venues, technical requirements of different venues, and appropriate and effective applications.
Advanced knowledge of technical applications sufficient to direct professional technical staff or perform technical work, including design concepts, media, and applications.
Advanced knowledge of the organization, including its mission, vision, goals, policies, and infrastructure.
Strong knowledge of current affairs and issues in higher education and/or health sciences.
Advanced skills in creating, developing, and implementing long- and short-term strategic communications plans.
Advanced ability to advise and consult management on communications, including strategy and responses to inquiries about sensitive or complex issues or information.
Excellent written, verbal, and interpersonal communication skills, active listening, and political acumen.
Excellent analytical, critical-thinking, project-management, and problem-recognition, avoidance, and resolution skills.
Thorough knowledge of location protocols and internal and external communication channels.

Responsibilities

Manage comprehensive communications programs across written, visual, digital, and electronic media for large, highly visible organizations.
Manage internal communications projects to promote a consistent, positive public image.
Write and edit content for newsletters, video, annual reports, blogs, website articles, press releases, announcements, and social media.
Develop new print and digital communications tools, content, and processes as departmental needs evolve.
Ensure communications adhere to UCSF brand identity and editorial standards.
Advise departmental or college administration on strategic planning, messaging, and communications problem resolution.
Develop and implement long- and short-term strategic communications plans with departmental, college, or division administration.
Create and implement strategic communications plans, projects, and an editorial calendar for UCSF Health Radiology in consultation with leadership.
Identify, research, and report on UCSF Health Radiology news, initiatives, and observances across communications channels.
Build relationships with UCSF Health Radiology leaders and subject matter experts to identify opportunities, gather information and resources, and align editorial content with strategic objectives.
Manage projects to deliver high-quality communications products on time and within budget.
Coordinate effectively with people at all organizational levels and collaborate with the Department’s Events team and other groups on special projects.
Manage the design and content of the department’s public website with an external vendor and the Communications team.
Coordinate with internal stakeholders so website design and functionality meet division and mission-area communications and operational needs.
Develop and implement ongoing website content management and update plans, including quarterly updates to content and photography.
Create and maintain a department website style guide covering tone, voice, branding, and visual presentation.
Oversee Principal Investigator lab microsites and the Center for Intelligent Imaging website in collaboration with Research Administration and communications teams.
Participate in all stages of department website and microsite production, from initiation and planning through execution, monitoring, and closeout.
Manage professional photography for print and digital projects with the Communications Director, Research Administration team, and Clinical Division administrators.
Identify communications needs and develop content and processes for organizational improvements.
Analyze website performance data with an external vendor and recommend strategies for SEO, LLM/GEO search, visibility, and user experience.
Assist with social media analytics and provide analysis and recommendations for improvement.
Collaborate with department staff on digital accessibility.
Produce communications campaign reports, monthly analytics, and annual reports.
Provide analytical and writing support to the Director of Communication as needed.
Participate in ad hoc projects assigned by the Director of Communication, Administrative Directors, or faculty members.