Communications Specialist III

Texas A&M University System•Kingsville, TX

1d•Onsite

About The Position

The Communications Specialist III develops, implements, and manages comprehensive communication strategies across digital, print, and social media platforms to promote the King Ranch® Institute for Ranch Management program and products. This position is responsible for creating engaging content, designing impactful marketing materials, and leading product development initiatives to effectively reach target audiences. The incumbent coordinates special events, manages multimedia production, and tracks project timelines, ensuring brand consistency and alignment with organizational goals. Under general supervision, the Communications Specialist III serves as a leader in producing informative and promotional materials for a wide variety of institutional priorities. The Communications Specialist III operates under a dual reporting structure, reporting to both the King Ranch Institute for Ranch Management and the Office of Marketing and Communications

Requirements

Education – Bachelor’s degree in an applicable field or equivalent combination of education and experience.
Experience – Four years of related experience.
Strong written and verbal communication skills.
Ability to plan, coordinate, and execute multiple projects simultaneously.
Excellent interpersonal and organizational skills.
Ability to present information clearly and concisely.
Proficient in digital marketing tools, website CMS, analytics platforms, and social media management tools.
Knowledge of Microsoft Word, PowerPoint, and Excel spreadsheet applications.
Ability to multitask and work cooperatively with others.
Skilled in photography, videography, and video editing.
Ability to generate creative ideas for marketing and communications.
Familiarity with print production processes and vendor management.
No specific physical requirements beyond standard office work. May be required to move presentation materials or marketing collateral (up to 20 lbs.).
Ability to travel independently to events and off-site locations as needed.
May require occasional travel and work beyond normal office hours, including weekends to support special projects/events.
This position is security sensitive
This position will require export-control authorization prior to starting employment.
This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures.
All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University safety requirements

Nice To Haves

Demonstrated experience writing, designing, and producing promotional materials for the agriculture industry.
Experience managing digital marketing campaigns across web and social platforms.
Experience in video production and editing.
Advanced proficiency in graphic design software (Adobe Creative Suite or equivalent).

Responsibilities

Digital and Print Communications: Write, edit, design, and produce brochures, invitations, advertisements, flyers, newsletters, speeches, reports, podcasts, webinars, and other marketing collateral. Edit and update content for departmental website. Lead the development and implementation of a communications and advertising
Social Media Marketing: Develop and execute social media strategies for multiple platforms. Create and schedule posts, monitor engagement, and analyze performance metrics. Maintain brand voice and respond to inquiries/comments on social media.
Product Development: Collaborate with program leads to develop, design, and launch new informational and promotional products. Conduct market research to identify opportunities for communication materials or products. Oversee production timelines and costs.
Media Relations and Publicity: Write and distribute press releases. Liaise with media outlets and coordinate interviews. Track and report media coverage.
Event Promotion and Management: Plan, implement, and promote special events and programs. Manage photography, videography, and video editing for events and communication products. Coordinate publications and promotional materials with printers.
Reporting and Administrative Duties: Maintain a tracking system for project timelines, costs, and deliverables. Prepare and submit progress reports. Generates ideas for communication strategy improvements.
Other Duties: The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned

Benefits

Medical $0 - $30 per month for Employee Only coverage after university contribution ($920 value). Up to 83% of premium covered by the university: Employee and Spouse Employee and Children Employee and Family coverage
Dental & Vision
Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account
On-Campus Wellness Opportunities: TAMUK’s Wellness Program is designed to enrich lives through health and wellness programming that is meaningful and impactful.
Work Life Solutions: Counseling, Work Life Assistance, Financial Resources, and Legal Resources
Tuition Benefits: Employee Tuition Assistance Program
Book scholarships
Public Service Loan Forgiveness
Retirement: Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP), dependent on position
Voluntary Tax Deferred Account/Deferred Compensation Plan
Employee Leave: 8+ hours of vacation per month
8 hours of sick leave per month
8 hours of paid Birthday leave
12-15 paid holidays per year