Communications & Social Media Specialist

The Club at Ibis•West Palm Beach, FL

2d•Onsite

About The Position

The Communications & Social Media Specialist is responsible for assisting with the advancement of the Club’s internal and external marketing and communication initiatives through all forms of social media, graphic design, photography, and videography. The primary emphasis is on effective marketing through the use of social media, and the promotion of the Club internally and externally through various forms of media.

Requirements

Bachelor's degree (B. A.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence.
Ability to speak effectively before groups of customers or employees of organization.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.
Adobe Creative Suite, Microsoft Office, basic HTML knowledge
SLR Digital Camera/GoPro
Social Media for brand awareness
Knowledge of the Hootsuite platform, Facebook Ads Manager, and Facebook Business Manager
Working knowledge of SEO and web traffic metrics
Valid driver’s license
Excellent interpersonal skills and communication skills.
Works well in a team environment.
Professional appearance and demeanor.
Represents the Club with the upmost professionalism at all times.
Excellent attention to detail.
Ability to interact with a diverse group of people.

Responsibilities

Creates a social media plan in partnership with all departments.
Posts daily social media content to all applicable channels including Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Vimeo, etc. to showcase the lifestyle of Ibis.
Assists with the maintenance of the public and private sides of clubatibis.com.
Conducts weekly review of website to ensure it is updated as required by each department.
Assists with providing member and employee training for the use of The Club at Ibis mobile app, website, and social media.
Creates digital Club flyers and emails, and updates information to website.
Creates informational and educational videos for the membership.
Captures photos and video of Club events and activities as needed.
Tracks all social media marketing tools to determine return on investment and provides requested reports to the Director of Communications.
Assists with development and implementation of marketing materials to promote Club events and activities.
Ensures adherence of Club’s image and identity standards.
Will act as a field marketer and cover real-time, on property, Club events for Ibis social media platforms, Club website and other communications as needed.