Social Media & Communications Specialist

Helix Electric•San Diego, CA

20h•$70,000 - $80,000

About The Position

The Social Media & Communications Specialist leads Helix Electric’s social media presence and digital brand visibility while supporting broader internal and external communications efforts. This role is centered on social media strategy, content development, campaign execution, platform management, website content, and performance tracking, with added responsibility for brand messaging, public relations support, and employee communications. The ideal candidate is a creative, detail-oriented marketer and communicator who can translate company priorities into compelling content, grow audience engagement, and ensure a consistent brand voice across all channels.

Requirements

Social media skills in all modern platforms
Creating and maintaining client relationships with our GC and subcontractor partners for event purposes
Working knowledge of ad serving tools
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Expert knowledge in all Social media platforms
Strong knowledge in Adobe Suite, Phot Shop, InDesign & Canva
Possess initiative, execution and communication skills, both oral and written
Possess analytical, problem-solving, organization and time management skills
3–5 years of experience in social media, digital marketing, communications, or a related role.
Strong experience managing social media platforms, content calendars, campaigns, and audience engagement.
Strong writing, editing, storytelling, and verbal communication skills across formats and audiences.
Working knowledge of website content management, SEO, and digital analytics tools.
Proficiency in Microsoft Office and familiarity with Adobe Creative Suite, Photoshop, InDesign, Canva, or similar design tools.
Strong organizational, project management, and time management skills with the ability to manage multiple deadlines.
Ability to work independently, exercise sound judgment, and collaborate effectively across all levels of the organization.

Nice To Haves

Construction or AEC industry experience is a plus.

Responsibilities

Lead Helix Electric’s social media strategy across relevant platforms, ensuring content supports brand awareness, recruitment, culture, and business development goals.
Develop and manage monthly and annual content calendars, campaign plans, and paid or sponsored social media initiatives.
Create, schedule, and optimize social media content, including campaign copy, visuals, event promotions, and company highlights.
Monitor platform trends, audience behavior, and industry activity to recommend timely content opportunities and strategic pivots.
Manage and grow Helix Electric’s presence across social and digital channels, including emerging platforms as appropriate.
Maintain and update website content and support ongoing website modernization efforts.
Manage company internet accounts and business listings to ensure accuracy, security, and optimized visibility.
Track and report on social media, website, and campaign performance using analytics tools, applying insights to improve reach and engagement.
Ensure consistent brand tone, voice, and visual identity across external channels and digital content.
Support broader communications initiatives by drafting external announcements, press materials, award submissions, and strategic advertisements.
Assist with media outreach, press contact coordination, and brand visibility opportunities as needed.
Contribute messaging support for executive communications, company milestones, and major initiatives.
Support internal communications that inform and engage employees, including newsletters, announcements, internal highlights, and culture-focused messaging.
Partner with department leaders to promote internal programs, achievements, and events.
Coordinate communications support for trade shows, industry events, philanthropic activities, training programs, and other company functions.
Help maintain productive relationships with vendors and external partners in support of events, campaigns, and brand initiatives.