Communication Marketing Director

American Heart Association • Atlanta, GA

21h • $61,500 - $82,100 • Onsite

About The Position

The American Heart Association is hiring a Communications Marketing Director for its Atlanta Market. The role develops and implements communications and marketing plans that advance the Association’s strategic priorities, events, and cause initiatives throughout Atlanta. The ideal candidate will live in Atlanta.

The position supports local communications, media relations, awareness campaigns, sponsor-funded activations, strategic alliances, fundraising events, and marketing resources. It also coordinates spokespeople and media coverage, contributes to crisis communications, and collaborates with local and regional staff. The position reports to the Executive Director.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field, or some college plus experience.
• At least three years of work experience in communications, social media, public relations, and journalism, or an equivalent combination of training and work experience.
• Experience applying communications and marketing principles and practices in a nonprofit environment.
• Experience working as a team member with multiple internal and external constituencies, including staff, media, external corporations, and volunteers at varying levels.
• Experience with crisis communications and sensitive issues.
• Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
• Exceptional oral and written communication skills, including speech writing, broadcast and print news writing, and general business writing.
• Working knowledge of news media operations, newsgathering, and technology.
• At least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoint, and spreadsheets.
• Ability to travel locally daily up to 20% and access to reliable transportation at all times on an immediate basis.

Responsibilities

• Develop and implement local strategic communications plans promoting national priorities, local events, community impact, science news, and cause initiatives.
• Write, distribute, and pitch news releases and supporting media materials to traditional and non-traditional local media.
• Secure media sponsorships for local events and priority initiatives, as appropriate.
• Implement heart- and stroke-related awareness campaigns, coordinating with market staff on an integrated approach.
• Ensure staff follow national branding guidelines.
• Develop and implement communications plans for sponsor-funded activations.
• Coordinate and implement communications plans with strategic alliances.
• Identify and secure local spokespersons and provide media training.
• Provide communications and marketing support for development and fundraising events and activations, as appropriate.
• Identify human-interest stories for media coverage, social media, internal and external communications, and event integration.
• Track media coverage using a media tracking system and manage a spokesperson database.
• Work with video production companies to produce videos for events, social media, and other marketing communications resources.
• Work with photographers to produce photography for events, social media, and other marketing and communications resources.
• Develop and implement media events, as appropriate.
• Place public service announcements locally.
• Work with the Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.
• Collaborate with media advocacy staff to develop and implement appropriate media advocacy strategies.
• Work with the Executive Director and team to manage local paid advertising projects.
• Manage and implement other projects identified by the Executive Director.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Retirement program with employer match and automatic contribution.
• Employee assistance program, employee wellness program, telemedicine, and medical consultation.
• Professional development resources, including Employee Resource Groups, a professional mentoring program, and Heart U online learning resources.
• Paid time off of at least 16 days per year for new employees, increasing with seniority.
• 12 paid holidays each year, including several days off at the end of the year.
• Tuition assistance for education related to current duties, responsibilities, or potential future positions.
• Performance and recognition programs, with incentive-program eligibility based on position type.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level