Communications & Marketing Coordinator

State of Oklahoma•Oklahoma City, OK

10d•Onsite

About The Position

This is a part-time (less than 20 hours per week), in-office position located in Oklahoma City (3500 Martin Luther King Ave, Oklahoma City) and works Monday through Friday with flexibility for working hours. As a Communication & Marketing Coordinator, you will have the opportunity to work on a variety of exciting projects aimed at increasing brand awareness and engagement for the Oklahoma Turnpike Authority. You’ll assist in developing and writing content, managing social media platforms, and executing marketing campaigns across digital channels. This is a great opportunity for hands-on experience in the fast-paced transportation industry and develop your skills in public relations, marketing, content creation, and social media management.

Requirements

Degree in Marketing, Communications, Journalism, Business, or a related field with at least two years of college credits and/or two years’ experience with project management or within the business related field.
At least one year of experience in digital marketing and/or social media, preferably within the transportation industry.
Excellent communication and writing skills.
Knowledge of social media platforms and content creation tools (e.g., Canva, Adobe Suite, etc.).
Experience with social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, etc.) is a plus.
Creative, detail-oriented, and able to work independently and collaboratively.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Nice To Haves

General knowledge of English usage, including grammar and composition; of public relations principles and techniques; of accepted styles for materials released to various media; of media sources and their capabilities; of visual graphics and video techniques; of agency's objectives; of editing techniques and procedures; of graphic terminology and techniques; and of training principles and practices.
Ability to write and edit; to gather and organize pertinent data; to uphold and practice public relations principles and codes of ethics; to deliver informational presentations; to establish and maintain effective working relationships with others; and to communicate effectively, both orally and in writing.

Responsibilities

Assist in updating OTA’s social media accounts (Facebook, Instagram, X/Twitter, LinkedIn, YouTube etc.) by scheduling posts, responding to messages, and interacting with followers.
Create engaging content, including graphics, videos, and written posts for social media and other digital platforms that align with our brand voice as well as presentations and other written communication content such as media advisories, press releases, traffic advisories and talking points.
Assist in the development and execution of marketing and public education campaigns and promotions to increase engagement.
Monitor and analyze the performance of social media content and marketing campaigns, providing insights and recommendations for improvement.
Conduct research on industry trends, and social media strategies to help shape marketing initiatives.
Work closely with the PR and marketing team to brainstorm new ideas and strategies to increase brand awareness, customer engagement and public education.