Communications Manager, Mid-Atlantic Region

Vail Resorts • Jefferson Township, PA

3d • $74,000 - $75,000 • Remote

About The Position

The Communications Manager for the Mid-Atlantic is responsible for promoting and protecting the reputation of Jack Frost, Big Boulder, Roundtop, Liberty, Whitetail, Seven Springs, Hidden Valley, and Laurel Mountain. The role leads proactive media relations, storytelling, social media management, and strategic communications; serves as a resort spokesperson; and handles issue management and crisis communications. The Manager supports resort leadership with internal and external communications initiatives, works with Community Relations to support resort communities, and partners with Marketing to help promote visitation. The role also oversees resort social media accounts and storytelling across owned channels, including content strategy, capture, and management, as well as hiring and training Content Specialists and/or Contractors.

The position reports to the Sr. Manager of Communications for the Mid-Atlantic and Midwest Regions and is part of the broader East Region Communications team, which builds the reputation of Vail Resorts, the Epic Pass, and the company’s 26 resorts across the East. The position is year-round and full-time, with a starting wage of $74,000–$75,000 plus an annual bonus. It requires travel to Mid-Atlantic resorts, occasionally overnight, and the employee must reside in Pennsylvania. Employees may work remotely from Pennsylvania and other listed locations, although work-location policies may change.

Requirements

• Bachelor’s degree required, preferably in Journalism, Communications, or Marketing.
• At least 5 years of experience in an external communications or public relations role, with proven experience working with journalists.
• Excellent writing skills, including the ability to draft nuanced communications on varied topics.
• Experience with external communications channels, especially news media and social media.
• Experience with crisis communications and issues management.
• Passionate, out-front leadership style and drive to develop as a leader.
• Proactive self-starter able to manage independent projects.
• Strong interpersonal and relationship-building skills, with the ability to build and maintain effective internal and external working relationships.
• Team-oriented approach and commitment to collective success.
• Ability and willingness to travel to Mid-Atlantic resorts, with occasional overnight stays.
• Must reside in Pennsylvania and be familiar with the Mid-Atlantic resorts and regional ski culture.
• Must be at least 18 years of age.

Responsibilities

• Manage reactive and proactive media relations for regional resorts to secure high-funnel and targeted media coverage.
• Serve as a communications resource for resort leaders and develop strategic messaging that supports their internal and external goals.
• Act as the official spokesperson for Mid-Atlantic resorts.
• Work with the East Region Communications team to execute regional strategies.
• Build relationships with internal and external stakeholders across the resorts.
• Partner with Field Marketing Managers to promote departmental efforts, including brand activations and events.
• Plan and execute media-hosting experiences at the resorts, including itineraries, logistics, and follow-up; serve as a media escort when needed.
• Create compelling content that tells the resorts’ stories.
• Manage media lists, media tracking, and reporting.
• Manage the resorts’ Content Specialists and/or Contractors and collaborate with the regions’ Senior Content Specialist.
• Develop and lead resort social media strategy, including content ideation and creation, timely posting, channel oversight, community management, and reporting.
• Maintain a content production calendar and schedule of recurring messaging needs with the Senior Content Specialist and resort Content Specialists and/or Contractors.
• Manage social media influencer relationships and resort visits, including contracts, itineraries, posts, and follow-up.
• Coordinate regular resort content capture and lead smaller-scale photo and video shoots, including contracted models and photographers/videographers; assist with larger-scale resort brand shoots.
• Hire and train resort Content Specialists and/or Contractors.

Benefits

• Annual bonus.
• Free employee ski passes and discounted lift tickets for friends and family; free ski lessons.
• Employee discounts on lodging, food, gear, and mountain shuttles.
• 401(k) retirement plan.
• Employee Assistance Program.
• Training and professional development.
• Health, medical, dental, and vision insurance plans for eligible full-time roles; seasonal employees may qualify after working 500 hours.
• Free ski passes for dependents for eligible full-time roles.
• Critical illness and accident plans for eligible full-time roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level