Communications Manager

ASG•NA, MA

50d•Hybrid

About The Position

As part of a purposeful team at Archipelago Strategies Group, Inc. (ASG), a full-service marketing agency that specializes in impactful social marketing, the Communications Manager plays a key role in executing complex communication projects for our clients, coordinating and executing marketing campaigns across traditional communication channels, such as radio, television, and newspapers. The ideal candidate will have 4+ years of experience managing traditional media buys across TV, radio, print, and out-of-home, with strong relationship-building skills with local media and press and a passion for delivering high-impact campaigns.

Requirements

Bachelor's degree in communications, Marketing, English, Journalism, or a related field
4+ years of experience in media buying, particularly traditional channels like radio, TV, print, and out-of-home, with a bonus for familiarity in Massachusetts government, education, or healthcare.
4+ years of experience in communications, public relations, or a related field preferably within an agency setting, with expertise in developing and executing strategies for social change.
Bilingual highly preferred, fluent in English and Spanish/Portuguese - but English only/ mainstream media will override
Strong expertise in marketing, communication, and crisis communication strategies, with demonstrated excellence in writing, editing, and verbal communication—including public speaking.
Skilled in crafting press releases, media advisories, and op-eds, while also supporting media events and community engagement efforts
Knowledge of Microsoft Office Suite, and media platforms like Cision, with the ability to learn other database management applications or similar programs; access to the internet is required
Strategic skills to place media buy in proper channels and strong organizational skills to track campaigns, analyze results, and report back to clients.
Proven experience building and managing relationships with media outlets in Massachusetts.
A strong commitment to creating marketing strategies that are purpose-driven, aligning with client values and goals while delivering measurable results.
Must communicate complex information clearly and concisely, actively listens and engages in feedback loops to ensure understanding, and adapts communication style to diverse audiences to foster collaboration and alignment across teams
Must consistently deliver high-quality results by managing tasks effectively, meeting deadlines, and proactively solving obstacles to ensure team objectives are met
Must consistently produce high-quality work with meticulous attention to detail, actively incorporating feedback to maintain alignment with quality standards
Must demonstrate analytical and creative thinking to efficiently resolve issues, using data-driven and innovative approaches to develop solutions and make informed decisions by evaluating information and weighing risks and benefits
Must efficiently prioritize and organize tasks to meet deadlines, balances multiple responsibilities, and uses tools and strategies to optimize productivity while managing stress professionally
Must effectively collaborates with diverse teams to achieve shared objectives, integrate different perspectives, adapt to consensus, build productive relationships, and seek feedback to enhance outcomes and drive success
Must optimize operational processes and workflows for efficiency and quality, implement best practices and continuously improve, and uses performance metrics and data-driven insights to achieve superior outcomes and support organizational goals

Nice To Haves

Familiarity in Massachusetts government, education, or healthcare.
Fluent in Spanish/Portuguese

Responsibilities

Handle media buys across traditional channels—TV, radio, print, and out-of-home—ensuring that the strategy aligns with each campaign.
Work on campaigns in multiple languages and channels, ensuring that messaging resonates across diverse communities.
Write and distribute press releases, media advisories, and op-eds, while also managing media events like press conferences or roundtables.
Support community outreach efforts through interviews and press, fostering relationships with local media and helping amplify important messages.
Attend on-site events or interviews when needed, bringing your expertise to the front lines of client engagement.
Build and maintain strong connections with local media contacts to maximize campaign impact.
Work with different departments to make sure messaging and strategies align across all channels and meet client objectives.
Performs additional duties as assigned, demonstrating flexibility and adaptability to contribute effectively to the overall success of the organization.