Communications Manager

American Red Cross•Sacramento, CA

11h•Hybrid

About The Position

The American Red Cross is seeking a Regional Communications Manager to support Sacramento, CA, and its surrounding communities. This role performs communications and marketing functions to drive regional business objectives, publicize the Red Cross mission, support revenue generation, and educate the public on accessing Red Cross services. The position involves close collaboration with various regional departments, including Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services, to provide comprehensive communication and marketing support. Additionally, the role offers support, development, and leadership guidance to volunteers. This position is not eligible for relocation assistance.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field.
Minimum 3 years of related experience or equivalent combination of education and related experience.
Outstanding oral and written communication skills.
Proven knowledge of AP Style.
Demonstrated effective critical thinking and strategic planning.
Strong organizational and multi-tasking skills.
Ability to use Microsoft Office Suite.
Familiarity with Cision/TrendKite or other media monitoring software.
Demonstrated experience managing professional social media platforms for an organization.
Must be comfortable using website content management systems and other marketing tools.
Willingness to serve as a media spokesperson.
Strong teamwork and collaboration skills.

Nice To Haves

Experience as a spokesperson.
Basic photography and videography experience.
Bilingual in Spanish.

Responsibilities

Execute a media relations strategy, including maintaining media contact relationships, writing and distributing news releases, and pitching stories.
Respond to local media inquiries, coordinate interviews, and provide approved Red Cross information.
Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, and develop effective communications strategies.
Support regional, divisional, and potentially national disaster public affairs activities.
Provide training to regional disaster public affairs volunteers.
Potentially deploy to support disaster response operations outside of the home region or conduct public affairs volunteer training and development across the division.
Implement a social media engagement strategy for the region aligned with enterprise-wide strategy.
Produce relevant local content for regional web and social platforms.
Coordinate cross-functional resources for the development and delivery of marketing programs.
Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
Support the development of strategic and change management communications.
Support the regional communications director in building, engaging, and supervising a regional communications and disaster public affairs volunteer team.
Act as an individual contributor, fully proficient in applying subject matter knowledge acquired through several years of experience.
Work independently and may instruct or coach other professionals.