Communications Manager

American Red Cross • Sacramento, CA

1d • $70,000 - $78,000 • Hybrid

About The Position

The American Red Cross is currently seeking a Regional Communications Manager for our Gold Country to support Sacramento, CA, and its surrounding communities. The Regional Communications Manager will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. This role is not eligible for relocation assistance.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite.
• Familiarity with Cision/TrendKite or other media monitoring software.
• Demonstrated experience managing professional social media platforms for an organization is required.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required.
• Strong teamwork and collaboration required.

Nice To Haves

• Experience as a spokesperson preferred.
• Basic photography and videography experience preferred.
• Bilingual in Spanish is a plus.

Responsibilities

• Work with regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.
• Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate.
• Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy.
• Support regional, divisional, and potentially national disaster public affairs activities.
• Provide training to regional disaster public affairs volunteers.
• May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy.
• Produce relevant local content for regional web and social platforms.
• Coordinate cross-functional resources for the development and delivery of marketing programs.
• Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
• Support development of strategic and change management communications.
• Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

Benefits

• Medical, Dental, and Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level