Communications Lead - Regional Communications Team

PNC•Pittsburgh, PA

1d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are seeking a Communications Lead to join our Regional Communications team and lead the development of strategies in Pittsburgh, PA, PNC’s headquarters market. This individual will be responsible for driving the creation and execution of communications plans, stakeholder engagement, media relations, social media messaging and escalation of issues to protect the brand and amplify reputation within the market. The Communications Lead is a member of the 15-person Regional Communications Team and a member of the Marketing and Communications team, which is comprised of approximately 300 professionals. As a Regional Communications Lead, this individual is responsible for support of local executive leadership, advising on communications trends and opportunities and responding to needs on behalf of the markets. This leader will produce a holistic strategic external communications strategy that shows a direct impact to the bank’s priorities in the region and among stakeholder audiences, which include customers, prospects, community organizations, centers of influence and more. In addition, the Regional Communications Lead will closely collaborate with teams from Business Communications, Corporate Responsibility Communications, Internal Communications and Corporate Social Media to support and shape plans that advance the market’s and bank’s priorities.

Requirements

University / college degree, with 5+ years of industry-relevant experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors

Nice To Haves

Branding
Change Management
Creative Process
Design Thinking
Digital Marketing
Media Relations
Prioritization
Strategic Communication Planning
Strategic Planning
Business Acumen
Business Data Analysis
Collaborating
Copywriting and Editing
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Influencing
Media Channel Management
Organizational Communications
Planning: Tactical
Strategic
Storytelling

Responsibilities

Design, manage and execute robust and holistic communications programs that demonstrate a creative approach to external narrative building and storytelling, and show direct impact against market’s unique priorities.
Work closely with the regional president, executives and other local leaders, as well as a cross-functional team of Corporate Communications and other internal partners, to provide strategic counsel and support across the spectrum of external communications, including thought leadership content, social media channels, corporate announcements, speaking engagements, public events and more.
Serve as the primary contact for assigned markets media, including developing relationships with media representatives, proactive story placement, drafting and publishing press releases and media briefings, developing social media content, managing media inquiries, supporting preparation of spokespeople and leading ongoing campaigns.
Support the corporation's external responses to regional issues and media questions, serving as spokesperson in the local market as needed.
Develop and write stories, op eds, remarks and talking points.
Leverage data and results to inform approach and make recommendations to inform future communications strategies and measure the effectiveness of campaigns.
Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning.
Executes communications strategies that help drive business priorities.
Supports the development of communication strategies; plans, researches and develops content for complex communications initiatives.
Identifies issues and opportunities, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of the message.
Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
Implements and oversees activities, including approval requirements in coordination with legal, compliance, finance, risk and other key partners.
Supports partnership with agencies, third parties and internal business partners to coordinate the development and execution of programs/initiatives.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service