Communications Intern, District Office

Licking Heights School District•Pataskala, OH

About The Position

This internship aims to support the district’s Communications Department by applying digital media technologies, web systems, and data-driven marketing tools. The intern will gain career-ready technology skills while assisting in producing multimedia content, supporting website analysis and improvements, and utilizing digital platforms to enhance communication efforts.

Requirements

Interest and/or demonstrated ability in digital media production, web design, or digital marketing technologies
Experience with or willingness to learn video production and editing tools (e.g., Adobe Premiere Pro, iMovie, or similar)
Familiarity with basic photography equipment and digital file management systems
Basic knowledge of graphic design platforms (Adobe Creative Suite, Canva, or similar)
Interest in website design, content management systems (CMS), or UI/UX concepts
Familiarity with social media platforms and digital publishing tools
Interest in data analytics tools (e.g., Google Analytics or platform insights)
Experience with Windows, Google Workspace, and standard productivity software
Ability to work independently and collaboratively in a team environment
Strong communication and organizational skills
Ability to learn and apply new technology systems and software platforms
Strong attention to detail when organizing and managing digital content
Ability to communicate effectively both orally and in writing
Ability to analyze digital content performance and suggest improvements
Ability to manage multiple projects and meet deadlines
Ability to collaborate with staff and external partners on technology-based initiatives
Ability to take direction and apply feedback constructively
Basic understanding of digital file structures, data organization, and content workflows

Nice To Haves

Such alternatives to the above qualifications as the Superintendent and/or Board of Education may find appropriate

Responsibilities

Capture and edit digital video content for district communications (e.g., Miller Minutes, Legislative Updates) using industry-standard editing software
Photograph district events and manage digital photo libraries, including sorting, tagging, and archiving images
Conduct a structured review of the district website, including developing a comprehensive sitemap and content inventory
Assist in evaluating website usability and navigation using basic UI/UX principles
Support updates and content improvements within the district’s Content Management System (CMS)
Create digital graphics for social media using design software and collaborate on content strategies
Assist with publishing and managing content across digital platforms (Facebook, Instagram, LinkedIn)
Utilize analytics tools to monitor performance of digital content and support data-informed decision making
Organize and maintain digital assets, ensuring proper file naming conventions and storage systems
Participate in meetings related to website design, digital communications, and social media planning
Provide technical and administrative support for communications projects as needed
Perform other duties as assigned
Utilize digital cameras, audio equipment, and editing software to produce high-quality video and photo content
Apply editing techniques including cutting, transitions, audio balancing, and exporting for multiple platforms
Optimize media files for web, social media, and mobile use
Analyze website structure and develop a detailed sitemap of district web pages
Apply basic user interface (UI) and user experience (UX) principles to evaluate site navigation and accessibility
Assist with content updates and restructuring within the district’s CMS, as district prepares to transfer to a new website provider next school year
Participate in planning for website redesign and system improvements
Use digital platforms to design, publish, and manage social media content
Apply analytics tools (Google Analytics, platform insights) to evaluate engagement and performance metrics
Assist in identifying trends and recommending improvements based on data analysis
Organize and maintain structured digital libraries for photos and videos
Apply consistent file naming, tagging, and archiving systems
Support data entry and content management within digital platforms
Use graphic design software to create visually engaging digital content
Apply accessibility and usability principles to digital materials
Support branding consistency across all digital platforms
Participate in meetings focused on digital communications, website systems, and content strategy
Collaborate with staff to improve digital workflows and efficiency
Maintain confidentiality and security when working within district technology systems