Communications Director

First Descents•Denver, CO

1d•Hybrid

About The Position

First Descents (FD) is a nonprofit that provides life-changing outdoor adventures for young adults (ages 18-45) impacted by cancer and other serious health conditions. We believe in the healing power of adventure to build courage, foster belonging and inspire wellbeing. The Communications Director leads an integrated communications strategy that strengthens the First Descents brand, expands national awareness and advances fundraising and organizational growth. Positioned within the Advancement team and reporting to the Vice President of Advancement, the Communications Director partners across the organization to ensure that communications support donor engagement, participant recruitment, alumni connection, corporate partnerships and mission delivery. This is a hands-on leadership role responsible for brand strategy, organizational storytelling, public relations, digital engagement, executive communications and the management of communications staff and creative partners. The Communications Director translates participant experiences, program outcomes and organizational learning into authentic and compelling stories that move people to act.

Requirements

Six or more years of progressive experience in strategic communications, public relations, journalism, marketing or a related field.
Exceptional writing, editing and verbal communication skills.
Demonstrated experience developing integrated communications strategies.
Experience producing donor-centered or mission-centered communications.
Experience managing staff, agencies, freelancers and creative vendors.
Strong understanding of digital communications, audience engagement and performance analytics.
Understands donor audiences and the role communications plays in building trust, engagement and long-term philanthropic relationships.
Ability to manage multiple priorities and collaborate across departments.

Nice To Haves

Experience in a nonprofit, oncology healthcare, outdoor recreation or mission-driven organization.
Familiarity with Salesforce, Account Engagement/Pardot, GA4 and WordPress.
Experience with crisis and executive communications.
Competence with Adobe Creative Suite and Canva.
Demonstrated success securing earned media coverage.
Understanding of AI impacts and activating appropriate usage.
Experience communicating research, health information or program impact.

Responsibilities

Serve as steward of the First Descents brand, voice, and messaging across all channels and units.
Develop and execute an annual integrated communications strategy aligned with organizational and Advancement priorities.
Establish messaging frameworks for donors, participants, alumni, partners, media and other key audiences.
Maintain brand standards and support staff in applying them consistently.
Lead an organization-wide storytelling and editorial strategy.
Build a consistent pipeline of participant, alumni, donor, staff and partner stories
Produce and oversee written, visual and multimedia content
Translate program outcomes, research, and organizational learning into clear, credible and emotionally resonant communications
Ensure stories are gathered and shared ethically, with appropriate consent and sensitivity.
Partner with the Advancement team to develop communications and decks for major gifts, annual giving, year-end giving, planned giving, capital initiatives, stewardship and donor impact reporting.
Create communications strategies and materials that support fundraising and cultivation events.
Provide messaging, stories and impact language for foundation proposals.
Develop communications materials that support corporate prospecting, sponsorship activation, cause-marketing campaigns, product collaborations and employee engagement.
Support online fundraising campaigns in collaboration with Advancement colleagues.
Serve as a primary point of contact and activator for marquee fundraising events.
Lead the strategy, content and performance of First Descents’ website, email, social media and other owned digital channels.
Oversee the editorial calendar and coordinate digital campaigns across organizational priorities.
Use audience insights, analytics and testing to improve engagement and conversion.
Partner with internal staff, vendors and technology providers to maintain and improve digital platforms.
Support communications for board meetings and major organizational announcements.
Develop executive communications, including talking points, presentations, speeches, opinion pieces and social-media content.
Partner with organizational leaders on internal communications that strengthen alignment and staff understanding.
Maintain crisis communications protocols and serve as a communications lead during sensitive or rapidly evolving situations.
Supervision of Marketing and Events Coordinator.
Manage relationships with graphic designers, freelance writers, photographers, videographers, and PR agencies.
Manage budget and performance plans for all marketing and communications functions with oversight from the VP of Advancement.
Utilize emerging AI technologies to improve output and productivity.
Other duties and projects as assigned.