Communications, Culture, and Experience Manager

Guitar Center•Frederick, MD

4d•Onsite

About The Position

This role sits at the intersection of Associate communications and creative brand storytelling, helping Music & Arts connect more meaningfully with Associates, customers, educators, parents, and students. The Communications, Culture, and Experience Manager should be a writer, project manager, critical/creative thinker, innovative storyteller, intuitive communicator, and brand-minded content creator. You will be collaborative, passionate, high energy, organized, articulate, and able to distill messages with a strategic mindset while adapting tone and content for different audiences. You will be an expert in multi-channel communications with experience across digital platforms and content development. In addition to leading Associate communications, you will support creative content and copy development for Music & Arts brand channels, campaigns, digital experiences, social media, and other customer-facing touchpoints. You will drive Associate engagement through effective communications across Music & Arts while also helping strengthen the Music & Arts brand voice through compelling storytelling and copy. This includes maintaining communication channels and editorial calendars, writing and distributing Associate communications, developing stories and brand content, partnering on customer-facing creative, and providing content and event support for Town Halls (MA Live), Leadership Meetings, and other key Music & Arts moments.

Requirements

Bachelor’s Degree in Communications or a related field is required (OR 5-7 years of directly relevant experience)
A minimum of 5 years of directly relevant work experience (in addition to degree or years of previous experience)
Experience managing people and/or leading cross-functional work.
Collaborative, proactive, flexible, can-do attitude.
Strong project and program management skills, able to drive multiple projects simultaneously.
Exceptional written and oral communication skills, with the ability to shift voice and tone across Associate and customer-facing audiences.
Advanced proficiency with digital communication and content platforms; experience with O365 or similar tools is a plus.
A demonstrated passion for audience experience across engagement, design, written and rich media communications, with an understanding of how to use each to achieve communication and brand goals.
Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change.
Ability to create and foster productive and engaging employee relationships.
A strong eye for visual design, creative storytelling, and brand consistency.
Working knowledge of AP Style and strong writing, editing, proofreading, and copy-development skills.
A writing portfolio that demonstrates communications, storytelling, and/or brand copy work is available for review.
Experience partnering with creative, marketing, digital, social, or agency teams; basic knowledge of Adobe Creative Suite is a plus.
A POSITIVE attitude and team player in a collaborative environment

Nice To Haves

experience with O365 or similar tools is a plus
basic knowledge of Adobe Creative Suite is a plus

Responsibilities

Drive communication initiatives across Music & Arts in support of our strategic priorities, culture, and brand.
In collaboration with subject matter experts and cross-functional partners, identify, write, edit, publish, and deliver impactful communications for Music & Arts Associates and key internal channels.
Assist in developing creative content and copy for Music & Arts brand initiatives, including campaigns, digital experiences, social content, landing pages, emails, presentations, and other customer-facing communications.
Help define, maintain, and evolve the Music & Arts brand voice, ensuring copy is clear, consistent, audience-relevant, and aligned across channels.
Partner closely with Brand, Digital, Marketing, Creative, School Services, Lessons, and other teams to translate business objectives into compelling stories and content.
Build and maintain editorial/content calendars that connect Associate communications with key brand, seasonal, education, and business moments.
Edit and proofread high-visibility communications and creative copy, ensuring message clarity, accuracy, consistency, and brand alignment.
Drive Associate engagement, inform Associates, and reinforce Music & Arts priorities, culture, values, and vision.
Monitor and measure the impact of Associate communication and content campaigns.
Make recommendations as needed to ensure communication goals are achieved.
Develop and communicate quantitative and qualitative metrics evaluating the effectiveness of communications and content.
Serve as a trusted communications partner and voice for the team, helping leaders translate business priorities into clear, engaging messages.
Lead, coach, and mentor members of the team and/or cross-functional partners as appropriate.
Support Music & Arts events, Town Halls, Leadership Meetings, and other key Associate experiences.