Communications Coordinator

National Park Trust•Rockville, MD

3d•Hybrid

About The Position

National Park Trust is seeking a dynamic, energetic, and collaborative Communications Coordinator to support its growing communications initiatives in a mission-driven nonprofit environment. The role leads the organization’s organic social media presence, creates storytelling content and short-form video, maintains brand templates and internal brand resources, and supports blogs, email, campaigns, and other communications needs. The Coordinator works closely with the Marketing & Communications Manager and program and development staff. The position contributes to communications strategy and carries out social media plans in alignment with the communications calendar and brand standards. It tracks social media analytics and shares insights for monthly reporting and content decisions, manages photo and video libraries, and supports promotion and content capture for events and programs. Social media responsibilities include planning weekly content across Instagram, Facebook, LinkedIn, and TikTok; creating compelling posts; engaging with online communities; monitoring trends and platform features; improving engagement; supporting paid social campaigns with creative assets and performance insights; and ensuring content accessibility through captions and alt text. The Coordinator also writes and supports blog, email, and other communications content; follows news and trends relevant to parks, public lands, and waters; supports Annual Report production through content gathering and photo selection; and maintains Canva templates and internal resources such as the Brand Hub, staff business cards, and the organization chart. This is a full-time staff position based in Rockville, Maryland, with a hybrid work arrangement. The amount of in-office and remote work varies according to the Park Trust’s needs. The role involves local and overnight travel, attending events and programs to capture content, and some physical exertion, including outdoor recreation activities and lifting items weighing 25–40 pounds. A driver’s license and use of a car are required. Staff must be fully vaccinated against COVID-19; reasonable accommodations will be considered as required by law. The candidate must satisfactorily complete a criminal background check.

Requirements

Bachelor’s degree from an accredited college or university.
Passion for the Park Trust’s mission.
Strong writing skills for social media copy and other channels, including email and websites.
Professional experience using social media platforms, including Facebook, Instagram, TikTok, and LinkedIn, to engage audiences and communicate organizational priorities.
Experience creating attractive graphic design and video content.
Proficiency in Google Workspace, Microsoft Office, and Canva.
Strong organizational skills and the ability to manage multiple projects and meet deadlines.
Ability to work effectively independently or as part of a team.
Self-starter with careful attention to detail.
Basic photography and video-capture skills, and comfort attending events and programs to capture content.
Fully vaccinated against COVID-19, subject to reasonable accommodations in accordance with applicable law.
Satisfactory completion of a criminal background check.
Driver’s license and use of a car.
Ability to undertake some physical exertion, including outdoor recreation activities, and lift items weighing 25–40 pounds.
Ability to travel locally and overnight.

Nice To Haves

1–2 years of nonprofit communications or marketing experience.
Familiarity with Adobe Creative Suite, Mailchimp, and WordPress.
Spanish language skills.

Responsibilities

Contribute to the Park Trust’s communications strategy and carry out social media plans in alignment with the communications calendar and brand standards.
Plan and create weekly organic social media content across Instagram, Facebook, LinkedIn, and TikTok.
Write compelling storytelling posts and manage online communities by monitoring conversations, responding to inquiries, and identifying relevant opportunities to share the Park Trust’s mission and messaging.
Track and report social media analytics and share insights to inform monthly reporting and content decisions.
Monitor social media features, trends, and channels; assess which tools and channels best support organizational goals; and develop ideas to improve engagement.
Support paid social campaigns with creative assets and organic performance insights.
Ensure social media content is accessible, including through captions and alt text.
Manage and organize the organization’s photo and video libraries.
Support promotion and content capture for events and programs, including simple graphics, photography, and short-form video.
Write and support blog, email, and other communications materials as needed.
Follow current news, industry trends, and cultural events relevant to parks, public lands, and waters, and incorporate them into content.
Support Annual Report production, including gathering content and selecting photos.
Maintain Canva brand templates and internal brand resources, including the Brand Hub, staff business cards, and the organization chart.
Attend events and programs to capture content and undertake required local and overnight travel.