Communications Coordinator

YMCA-YWCA of Winnipeg•Winnipeg, MB

4d•CA$50,000 - CA$60,000

About The Position

Reporting to the Manager, Marketing & Sales and working strategically with all Y Winnipeg departments, the Communications Coordinator is a passionate ambassador for our community. A gifted storyteller who’s highly organized and deeply relational, you have a track record of engaging hearts and minds – both in-person and through digital and traditional media. In this role, you'll actively engage our community and identify opportunities to shine a spotlight on the people, projects, and events that shape us. At the end of the day, you know how to build connections that develop into meaningful action through engagement, donations, partnerships, and support. The right candidate for this role has some experience and is comfortable taking the initiative to identify opportunities and build relationships on both the corporate and community level, including through member and donor communications, media relations, events support, and other initiatives.

Requirements

Degree or diploma in Communications, Public Relations, Marketing or related field (equivalent work experience will also be considered)
2-3 years’ experience working in communications (non-profit sector considered an asset)
Demonstrated success in utilizing best practices communication campaigns, including direct mail, email, web, social media, etc.
Willingness and ability to proactively identify stories and build rapport with brand ambassadors and audiences.
Exceptional organization, judgment and time management skills, including the ability to work within condensed timeframes and to effectively prioritize multiple competing timelines.
Excellent written and verbal communication skills with the ability to research, provide options for consideration and evaluate the results.
Strong attention to detail, particularly around grammar and factchecking.
Ability to network, build effective relationships and work constructively across teams both internally and externally.

Responsibilities

Proactively connect with internal and external stakeholders to identify and capture impact stories.
Write, edit, and publish clear, persuasive, and brand-aligned communications copy designed to drive engagement and action.
Schedule and conduct interviews with members, staff, and community partners.
Publish compelling content for the website, newsletters, social media, public media, donor reports, and more, following best practices according to each platform.
Develop content for speeches and presentations, statements and announcements, based on approved messaging.
Monitor data and market trends to identify opportunities for new or enhanced messages to support the organization’s reputation and advance our mission.
Proofread and edit others’ work as needed to ensure a consistent, high standard of quality.
Manage a comprehensive annual communications calendar.
Together with other marketing and member experience team members, manage our email lists to ensure optimal engagement practices.
Collaborate with other teams to ensure content is aligned with and supports other in-market messages and campaigns.
Measure impact by identifying trackable metrics and proactively using analytics to gauge results.
Build relationships with media contacts and influencers and maintain targeted media lists.
Coordinate inbound media inquiries and route them to appropriate internal contacts.
Work with leadership to craft media releases; dispatch media content and manage follow-up inquiries by coordinating interviews and tracking story uptake.
Proactively identify right-fit community events for Y Winnipeg to attend and/or support.
Support event planning, including identifying and procuring display materials, liaising with event officials, and hands-on support where needed.
Plan and execute communications for key events, including organizational milestones, days/weeks of observance, fundraising, team recognition, recruitment, and more.