Communications Coordinator

City of Federal Way•Federal Way, WA

11d•Onsite

About The Position

The Communications Coordinator, under the direction of the Communications Manager, is responsible for developing and expanding the City of Federal Way’s social media voice and current video program. This role will also assist in developing the City’s tourism and marketing program and create digital channels to share the City’s story. The position involves providing professional, accessible, and compelling content and visual storytelling through photography and videography related to current issues, initiatives, and events impacting the City and its communities. The ideal candidate will have a passion for digital storytelling, with a particular talent and skillset for video production.

Requirements

Bachelor's degree in Journalism, Communications, Marketing, Public Relations, Public Administration, Political Science, or related field preferred.
Two (2) years of progressive responsibility in public or community relations work, with an emphasis on managing external communications and digital media programs.
Must have a valid driver’s license.
Ability to travel and work outside traditional office hours.
Knowledge of principles, procedures, and techniques of communication services, media, and operation of media equipment.
Knowledge of principles, practices, and applications of public relations, public information, media strategies, and application of web, print, broadcast, and social media techniques and strategies.
Knowledge of principles, practices, and techniques of journalistic writing.
Knowledge of posting on social media and running ad campaigns on Meta Business Suite.
Knowledge of design and implementation of short and long-term strategic marketing and/or public relations plans.
Knowledge of posting and editing websites via a Content Management System.
Knowledge of strategies and logistics in carrying out successful public relations and marketing campaigns.
Knowledge of mainstream and minority media.
Strong computer skills using Microsoft Teams, Microsoft Office, Adobe Suites, Canva, etc.
Ability to write, edit, design, produce, and disseminate communications materials using a variety of formats, including print, electronic, audio, video, website, and public access television.
Proficiently use computer spreadsheets, word processing, publishing, database, and internet and other office software.
Ability to gather data, compile information, and prepare reports.
Ability to establish effective working relationships with staff, media, elected officials, and representatives of other government agencies.
Ability to communicate effectively both verbally and in writing with clarity and accuracy.
Ability to apply tact and discretion in divulging highly sensitive information.
Ability to maintain appropriate confidentiality of work-related issues, including but not limited to customer, employee, and City information and records.
Ability to develop and maintain positive and productive working relationships with staff, media, other government or agency representatives, and the public.
Ability to understand, analyze, and discuss complex issues with individuals at all levels of community and government.
Ability to collaborate and build coalitions with community and professional groups and organizations.
Ability to develop and implement programs.
Ability to handle multiple priorities and meet established deadlines.

Responsibilities

Support and develop a comprehensive, trend-forward social media strategy for the City’s channels, with a focus on compelling, engaging content.
Support digital storytelling and content creation across web, social media, and multimedia platforms.
Produce and edit high-quality videos for the City’s social media and YouTube channels, focused on storytelling and business engagement.
Assist in the development and management of the City’s tourism and marketing program, including the creation of content and marketing plans.
Assist with the research, writing, editing, design, layout, and distribution of various print and electronic publications such as a potential magazine-style newsletter, the Citywide News, online news posts, brochures, articles, and marketing materials.
Create, schedule, and post engaging social media content; monitor basic analytics and trends.
Collaborate with the Communications Manager and department staff to identify content needs and gather materials (e.g., photos, videos, information).
Serve as a primary point of contact, along with the Communications Manager and Information Technology Department, for maintenance and updates of the City website’s written and multimedia content and SEO.
Ensure all digital content is ADA accessible, current, and relevant.
Recommend design, layout, and content improvements to facilitate easy site navigation, as well as provide captivating information and visuals.
Assist in growing the City’s social media audience, including reaching new demographics not currently engaging with the City.
Build and maintain relationships with local community members, organizations, and business owners.
Assist the Communications Manager on a variety of tasks, including interfacing with media and covering events.
Support the Public Information Officer (PIO) including during emergencies as part of the joint information center for the City’s emergency response.
Support the Mayor’s Office executive team with administrative tasks as needed.
Perform related duties as assigned.