Communications Consultant 4

State of Washington•Thurston County – Lacey, WA

1d•Hybrid

About The Position

The Washington State Department of Transportation (WSDOT) is a multimodal agency with a global reputation for excellence. Our dedicated workforce plans, designs, builds, and operates an integrated transportation system that safely and efficiently moves people and goods throughout the state. WSDOT is currently seeking a communications consultant 4 for our Olympic Region. The Olympic Region is responsible for the delivery of engineering design, environmental, real estate, construction, maintenance and operation of state highways located in seven counties of Western Washington. The OR communications consultants work to make WSDOT Olympic Region a credible, reliable source of timely information related to projects and state highway operations in our seven counties of responsibility. This position serves as a strategic team resource for daily operations, pre-design, planning, design and construction communication - advising peers on effective communication tactics, plain language and practices. This position directly supports the agency’s strategic plan by ensuring, through adherence to WSDOT policies, that work functions performed are administered to the expected quality, safety, and stewardship standards to support Washington’s long-term resilience. This position is expected to contribute to a workplace that fosters a culture of respect, equal opportunity, and a sense of belonging.

Requirements

Demonstrated knowledge of multimedia communications to include print, radio, and broadcast journalism, public relations, marketing, typically gained through a bachelor’s degree and equivalent professional experience.
Demonstrated ability to write, review, edit, and produce a wide range of communications materials using the appropriate tone and style, including social media content, media communications, videography, press releases, project webpages, and communication plans.
Proven ability to create clear, accurate, and engaging written content tailored to diverse audiences, including individuals with non-technical backgrounds.
Demonstrated ability to conduct and coordinate media interviews, both in-person and virtual on a variety of transportation topics.
Demonstrated written, verbal, and presentation skills to communicate information effectively and professionally in both virtual and in-person settings.
Ability to communicate clearly and confidently during live interviews or public-facing engagements using a variety of communication methods, including phone, email, text, video conferencing, and computer-based platforms.
Demonstrated ability to understand complex technical transportation topics and translate them into clear, accessible information that reflects organizational values, accountability, and strategic messaging.
Demonstrated proficiency in using Windows-based computers and common business software, including the Microsoft Office Suite, virtual meeting platforms (such as MS Teams), and cloud-based applications such as Adobe, Granicus and Drupal content management systems.
Demonstrated ability to organize, prioritize, and manage multiple tasks effectively in a fast-paced environment with competing priorities and tight deadlines.
A valid driver’s license and the ability to operate state-owned vehicles.
Actively demonstrates a commitment to learning and growth.
Takes action to meet the needs of others.

Nice To Haves

Demonstrated ability to develop and implement strategic messaging across diverse platforms and materials, including webpages, newsletters, brochures, press releases, interviews, correspondence, open house events and communication plans.
Demonstrated ability to communicate effectively through public speaking, either to large audiences or to the media.
Demonstrated working knowledge of graphic design principles, printing methods, and the use of photography and video to support storytelling to support organizational goals.
Demonstrated proficiency in using a variety of communications and business software, including web content management systems such as Drupal, Granicus and other digital collaboration tools.
Demonstrated ability to independently assess issues, develop strategies, and implement effective solutions while exercising sound judgment with minimal oversight.
Demonstrated ability to build and maintain positive working relationships, including navigating stressful situations, conflict, and sensitive communications in a professional manner.
Demonstrated ability to organize, prioritize, and manage work effectively in fast-paced environments with tight deadlines, multiple stakeholders, and competing priorities.
Demonstrated knowledge and application of public relations, media relations, public involvement, and community engagement practices, particularly within high-risk or high-stress environments, and familiarity with transportation systems.

Responsibilities

Develop and implement communication plans.
Create webpage content, online open house content, media releases, blogs, social media posts, videos, brochures, folios and briefing papers.
Assist and help coordinate agency press conferences and coach staff members for media interviews.
Speak before media groups and connect reporters with agency experts for interviews.
Identify, research and respond to issues that arise.
Handle media relations on behalf of the region and agency.
Content editor for agency websites.
Provide and coordinate technical advice on Environmental Justice requirements.
Create, edit and maintain agency websites ensuring appropriate and consistent formatting, content, style, language, and messaging.
Relate complex transportation issues and policies to the public.
Comply with federal and state public involvement laws and policies and deliver public involvement programs that can withstand legal scrutiny.
Monitor and curate regional social media accounts.
Create and post content, develop content for agency social media accounts.
Operate state-owned vehicle to travel to events.
Participate in a rotating standby after-hours Public Information Officer schedule that follows agency emergency response protocols and procedures.