Communications & Community Relations Specialist

Belco Community Credit Union•Harrisburg, PA

1d•$59,785 - $74,732•Hybrid

About The Position

Responsible for the development, evaluation, and execution of all internal and external communications, events, community engagement initiatives and public relations efforts that focus on growing the credit union, improving its image, and strengthening its brand identity across a diverse and multicultural marketplace. Responsible for building and maintaining relationships with community organizations and stakeholders. Establishes metric measurement to evaluate credit union communications and community relations. Supports the execution of the overall marketing plan and credit union initiatives by coordinating programs, managing budgets, tracking performance and reporting, and overseeing volunteer and sponsorship activities. Coordinates and assists with all external and internal events on behalf of Belco, Executive Leadership Team, Senior Leadership Team and Volunteers.

Requirements

A bachelor’s degree in communications, Public Relations, Marketing, or a related field
A minimum of two years of similar or related experience, including time spent in preparatory roles.

Nice To Haves

A bachelor’s degree in communications, Public Relations, Marketing, or another related field.
Prior experience in communications, marketing, event planning, or advertising or in an internal MarCom department of a financial institution is preferred.
Non-profit experience a plus.
More than two years of experience is preferred.

Responsibilities

Develops and executes comprehensive communications strategies for the credit union, including global communications, crisis communications, and public relations initiatives.
Serves as Belco’s primary point of contact for news releases, media contacts, and press inquiries relationships.
Ensures consistent messaging and brand voice across all communication channels. Works with Marketing Manager and Marketing Department employees on Belco newsletter.
Monitors media coverage and coordinates responses when necessary. Maintains email and other communications templates, processes, and plans for internal and external use.
Evaluates and coordinates paid and unpaid media opportunities with Marketing leadership and/or CEO.
Coordinates all aspects of events to include communications, planning, employee and volunteer participation, supply management, and execution.
Champions community relations across the credit union by coordinating and scheduling volunteer and sponsorship activities. This may include assisting in the planning of special events and initiatives and helping to match team members with charitable opportunities.
Serves as the BelcoCares team lead. Coordinates and leads meetings and initiatives for this team and the CU under this initiative.
Maintains “Company Store” for Belco marketing materials and giveaways and manages corresponding vendor relationship.
Assists in managing key marketing, growth, community and public relations, and event relationships and contracts while serving as a primary contact for those assigned.
Evaluates communications and community relations efforts to determine future strategies regarding charitable giving, volunteerism, return on investment, and budgeting based on results.
Keeps abreast of industry trends, competition and new community relations, communications, and event opportunities. Performs duties within the guidelines of Credit Union policy and maintains compliance with regulatory and NCUA rules and regulations as they pertain to all marketing and communications functions.
Embodies Belco’s mission, vision, behavioral expectations and Belco Life Brand. Acts accordingly as a representative of Belco within the community.
Other duties as assigned by the Marketing Department Leadership team and Credit Union leadership.