Communications and Public Relations Manager

SOAR365•Richmond, VA

2d•Hybrid

About The Position

The Communications and Public Relations Manager is a full-time position responsible for leading and integrating internal and external communications efforts across SOAR365's channels. Working closely with the Creative Manager and Content Manager, this role develops compelling content, ensures message alignment across platforms, and advances the organization's brand visibility and reputation while also keeping employees of the organization informed and engaged. This position is also responsible for promoting and protecting SOAR365's public image through strategic public relations, media relations, and social media initiatives. The role reports directly to the Vice President of Marketing and Communications. The Communications and Public Relations Manager partners closely with the Vice President of Marketing and Communications to develop, manage, and execute a comprehensive communications strategy that supports both organizational goals and revenue-generating programs. This role oversees internal and external communications planning, employee engagement communications, public relations outreach, social media strategy, and cross-functional messaging initiatives. The ideal candidate is a highly organized, detail-oriented communications professional with exceptional writing skills, strategic thinking capabilities, and the ability to manage multiple projects and stakeholders simultaneously.

Requirements

Exceptional writing, editing, and proofreading skills for both digital and print communications
Strong knowledge of AP Style
Demonstrated expertise in internal communications, public relations, and social media strategy
Proficiency in social media platforms, content development, and scheduling tools
Demonstrated knowledge of artificial intelligence (AI) tools and emerging technologies to enhance content development, media insights, audience targeting, and operational efficiency, with a commitment to ethical, accurate, and brand-aligned use.
Working knowledge of video production, including planning, scripting, basic filming, and editing for use across digital and social media platforms
Excellent interpersonal, verbal, and written communication skills
Strong project management and organizational abilities
High attention to detail and ability to manage multiple priorities simultaneously
Strong relationship-building and customer service skills across diverse teams and stakeholders
Ability to work both strategically and tactically in a fast-paced environment
Bachelor's degree required in Communications, Journalism, Public Relations, English, Marketing, Mass Communications, or a related field
Minimum of 6 years of progressive experience in communications, public relations, or marketing management roles
A good understanding of nonprofit operations and stakeholder engagement
Demonstrated success developing and implementing comprehensive internal and external communications strategies
Proven experience managing complex, multi-audience communications projects
Versatile writing experience across features, marketing copy, executive communications, and public relations materials
Proven success in media relations, story pitching, and press relationship management
Experience managing brand standards and ensuring consistency across all channels

Nice To Haves

Master's degree preferred

Responsibilities

Contribute to the development and execution of SOAR365's integrated marketing and communications strategy with a focus on best-in-class messaging and internal and external audience engagement.
Develop and manage multi-channel communications plans, including editorial calendars and project timelines.
Cultivate strong relationships with key internal and external stakeholders to ensure alignment and effectiveness of messaging.
Lead SOAR365's internal communications strategy and employee engagement initiatives.
Create, enhance, and maintain communication channels and tools that support employee awareness, connectivity, and engagement.
Write, edit, and distribute regular employee communications, updates, and leadership messaging.
Collaborate with internal teams to ensure timely and effective communication of organizational priorities and initiatives.
Partner with the Content Manager to create and distribute multiple e-newsletters tailored to diverse audiences, including donors, volunteers, participant families/caregivers, staff, and community partners.
Serve as a communications liaison for Business Solutions to support growth and visibility objectives.
Collaborate with the Creative Manager and Content Manager on major initiatives, including the annual report, collateral materials, campaigns, and brand storytelling efforts.
Plan, produce, and/or coordinate video content to support storytelling, campaigns, employee engagement, and external communications across platforms.
Develop and implement a comprehensive public relations strategy that strengthens SOAR365's reputation and community presence.
Write and distribute press releases, media advisories, op-eds, and editorial content to secure consistent coverage in local, regional, trade, and mission-related media outlets.
Build and maintain strong relationships with media contacts and maintain an up-to-date media database.
Manage media inquiries, prepare press statements, and coordinate spokesperson support.
Provide annual media training and communications guidance to members of the executive leadership team.
Maintain a repository of press coverage and ensure earned media is leveraged across all appropriate communication channels.
Develop and execute a data-driven social media strategy across all platforms.
Manage the social media intern and oversee content planning, scheduling, and performance.
Oversee paid media campaigns, social advertising, and general advertising needs in alignment with organizational priorities.
Track, analyze, and report audience engagement, campaign performance, and communications effectiveness across platforms.
Monitor and update KPIs for all assigned areas of responsibility.
Ensure all communications and branded materials adhere to SOAR365's brand standards.
Partner with internal teams and external vendors on the development and distribution of branded materials and promotional items.
Effectively engage volunteers and interns to support the communications function while providing meaningful professional experiences.
Perform other related duties as assigned.